We are certainly increasingly “digitally distracted.”
BeforeÂ adding intelligence to its direct mail efforts, AvMed Health Plans was just as likely to solicit a senior couple away on a river cruise as one firmly parked on the couch, so ensconced in game shows that they didn't notice when the mail arrived.
Email can be utilized by retailers in every step of the customer experience, from acquisition to engagement to purchase to post-purchase to retention. However, that’s only possible if you have complete and accurate email data for your customers, which many retailers do not.
Whether you're a writer, creative director or approving manager, here are some of the "little things" to look for and add to marketing messages to hook the interest of prospects.
When one of the Piggly Wiggly NC stores lagged behind, company president James Messer decided to survey customers.
Join this webinar to learn some practical tips on how you can apply psychology principles to drive greater impact in your marketing.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
Customer retention can be a small change with major impact.
There’s no better time to take a cold, hard look at your customer experience and personalization strategy.