About Us pages are often an afterthought. Or at the very least, not considered by marketers in the customer journey. But for certain companies – like companies that have a complex sale, offer services, or otherwise require high levels of trust – this page can be a key part of the customer’s decision-making process.
The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers an interesting challenge for companies of all sizes. Compose[d] conducted a research survey to unearth loyalty leanings and triggers among both Gen Z and Millennial consumers.
Relying solely on data collected by traditional CRM systems is a thing of the past.
Today, a brand is the sum of people’s lived experiences with the brand, and loyalty is an outcome of great customer experience.
Spending dollars on performance marketing programs that are highly measurable is smart marketing under all circumstances.
Join us to learn the top trends propelling the DTC market forward.
You’ve got to know what’s out there if you’re going to attract the audience you want.
Pitches aren’t usually won or lost in the room, even though that feels like the main event.
Customer acquisition is the most expensive part of marketing, but no company can afford to abandon marketing for new customers.