When historians look to this century, there will be quite a few companies that stand out.
Here are three takeaways to help position brands to better prepare and manage a holistic customer journey.
When it comes to improving CX, there’s perhaps no better tool than the customer journey map.
Intelligently using data is key to succeed in today’s hyper-competitive market, while at the same time offering curated experiences
In our increasingly on-the-go, mobile world, consumers want convenience and they’ll give their loyalty to brands that provide it.
Marketers are relying heavily on universal discounting, indicating that promotions play a central role in customer acquisition.
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
Whether you're a writer, creative director or approving manager, here are some of the "little things" to look for and add to marketing messages to hook the interest of prospects.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
BeforeÂ adding intelligence to its direct mail efforts, AvMed Health Plans was just as likely to solicit a senior couple away on a river cruise as one firmly parked on the couch, so ensconced in game shows that they didn't notice when the mail arrived.