Customer acquisition is the most expensive part of marketing, but no company can afford to abandon marketing for new customers.
Learn why personalization at scale can help marketers effectively build relationships, driving revenue growth and customer loyalty.
If you studied up on Part 1 and Part 2 of my series on the virtual pitch, you’re ready to handle the actual client presentation.
Here are the essentials of what a CDP needs to be and do, and what the common elements of useful marketing databases are.
What can you do today to help you to survive the current state of your market and thrive as it evolves?
B2B sellers face a marketplace defined by upheaval. Restless buyers have made churn the rule and B2B buyer loyalty cannot be assumed.
Join us as we kick off our new BRAND United Marketing Insights webinar series.
This is Part 2 of a 4-part series on The Art of the Virtual Pitch. Here are two guiding principles when drafting a creative brief.
Evolving your acquisition and retargeting strategies by testing marketing channels can have a lasting effect on your brand’s health.
Credit unions offer a better deal for many Millennials, but to win them over, your marketing must embody and convey those advantages.