The old way of “house-holding” is relevant when making some household purchases, but it’s not relevant for individual purchases.
Document your CX best practices so everyone in the company is aware of them, as well as the commitment to providing a great CX.
The problem with implicit bias is you don’t know what you’ve done until you see the public reaction. Starbucks, Dove and Heineken
You’ve conducted research, developed strategy, and done a fine job of targeting. What could go wrong? Your fulfillment mechanism.