The problem with implicit bias is you don’t know what you’ve done until you see the public reaction. Starbucks, Dove and Heineken
You’ve conducted research, developed strategy, and done a fine job of targeting. What could go wrong? Your fulfillment mechanism.
Without the guidance of humans, AI is just a fancy tool. Here’s how to combine human and machine to offer better shopper experiences.
Relationship marketing: That wonderful thing that makes brand ambassadors tell their friends, “You have to try this!”
Customers like self-service. This makes sense when you already have a relationship with a company and you’re just trying to execute a
It’s not easy being a retailer these days. Amazon’s customer experience has changed the game.