Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
Measuring business success has always come down to revenue. CRM data can have one of the most positive impacts on business success.
Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.
My challenge to my fellow marketers tasked with handing the company holiday card: bring your card to life with augmented reality.
All marketers want to strike an emotional chord with consumers, which is why so often we see ads…
Establishing consumer identity for attribution is, as a colleague once said, still part science, part art and a little bit of voodoo.
No matter the size of their company, every marketer charged with building out a technology stack is inevitably limited by their allocated tech budget. No one can buy all the new shiny tools all at one time, so marketers need to make savvy tech choices – the right technology at the right time and right…