A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
It’s time to take stock of what we do on behalf of our brands and clients, to immediate effect.
We are in uncharted territory, much as we were in previous economic downturns and recessions.
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.
Being a successful marketer is more than bringing a creative mind to the table.
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramou
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.