The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramou
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
Measuring business success has always come down to revenue. CRM data can have one of the most positive impacts on business success.
Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.
My challenge to my fellow marketers tasked with handing the company holiday card: bring your card to life with augmented reality.
All marketers want to strike an emotional chord with consumers, which is why so often we see ads…
Establishing consumer identity for attribution is, as a colleague once said, still part science, part art and a little bit of voodoo.