My challenge to my fellow marketers tasked with handing the company holiday card: bring your card to life with augmented reality.
All marketers want to strike an emotional chord with consumers, which is why so often we see ads…
Establishing consumer identity for attribution is, as a colleague once said, still part science, part art and a little bit of voodoo.
No matter the size of their company, every marketer charged with building out a technology stack is inevitably limited by their allocated tech budget. No one can buy all the new shiny tools all at one time, so marketers need to make savvy tech choices – the right technology at the right time and right…
The old way of “house-holding” is relevant when making some household purchases, but it’s not relevant for individual purchases.
Document your CX best practices so everyone in the company is aware of them, as well as the commitment to providing a great CX.