CRM

How Well Do You Know Your Customer Data?
May 30, 2018 at 9:09 am

Some marketers keep their distance from customer data. When I ask what kind of customer information they work with, I hear very little.

CX Isn’t Hard, It’s Common Sense
May 4, 2018 at 7:45 am

I continue to urge companies to differentiate on the basis of customer experience — the bar is so low, it’s doesn’t take a lot of