In this episode, Melissa shares a campaign from agency McMillan that focuses on recruiting interns in a unique way.
A common question I get about content marketing is how to find content topic ideas. It’s all too easy for everyone to hit a wall.
Getting translations right for an international audience is only the beginning.
Home Brewing Co. switched to digitally printed labels for its beer cans in order to strengthen creative strategies and boost savings.
How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?”
Customer experience really does matter, even online in ways e-commerce marketers may not realize.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?