The direct mail envelope is both the easiest and hardest part of every direct mail package. It's easy in that there's just not that much space to fill with copy or design.
Here’s a few tips for a better campaign entry.
With the right project management skills clearly define scope and expectations, and determine whether you’ll need additional resources.
The success or failure of user acquisition advertising campaigns comes down to creative testing.
In Shutterstock’s new campaign, it both celebrates the Moon landing and makes the case for how it has the tools needed to recreate it.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
B2B sites have the opportunity to engage buyers for the long-haul that many of their customer journeys require, but few do.
Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube…