Creative

15 Quick Ideas for the Letter
September 7, 2017 at 8:00 am

Disclaimer: This article isn’t about naming products. It’s about naming other important marketing elements to increase customer engagement. That’s right. It’s simple to make your guarantee, discount, order form or customer program/service more memorable by giving it a name. It adds oomph to your message, costs you nothing and strengthens your branding. For example, the […]

6 Methods for Unlocking Writer’s Block
August 29, 2017 at 8:00 am

Disclaimer: This article isn’t about naming products. It’s about naming other important marketing elements to increase customer engagement. That’s right. It’s simple to make your guarantee, discount, order form or customer program/service more memorable by giving it a name. It adds oomph to your message, costs you nothing and strengthens your branding. For example, the […]

Eclipsed in My Mailbox
August 14, 2017 at 8:00 am

This August 21 rarity in nature creates a unique opportunity for kids in science classes and, of course, marketers.

125 Blog Posts and I’m Done
August 10, 2017 at 8:00 am

These past five years have been a wild ride to say the least, but I’ve learned a lot along the way.