Onboarding podcast and radio talent is an unknown for many marketers. Here’s how to do it.
VisitLEX, the tourism office of Lexington, Ky., launched a new campaign recently to highlight how the city is the Horse Capital of the World. The new campaign features ASMR and a horse, so clearly it's more of a 'Neigh-SMR' campaign.
In this episode, Melissa looks at a new campaign from Nippon Airways, called “Japan Elevated.”
In this episode, Melissa shares a campaign from agency McMillan that focuses on recruiting interns in a unique way.
A common question I get about content marketing is how to find content topic ideas. It’s all too easy for everyone to hit a wall.
Getting translations right for an international audience is only the beginning.
Home Brewing Co. switched to digitally printed labels for its beer cans in order to strengthen creative strategies and boost savings.
How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?”