How Marketing and Advertising Creatives Can (Actually Enjoy) Using Data
August 12, 2020 at 9:06 am

We creatives have been using data all along – we just focused on the qualitative end of it. Quantitative data is really just one more research tool to help us understand the value of the product, find the opportunities, and speak to customers in a way that will produce an action.

Why Localizing National Campaigns Is Critical as Economies Reopen
July 21, 2020 at 9:04 am

As the country continues to reopen in staggered stages, the rules and regulations vary greatly by state – in some places even by region and county. This situation has restored the need to localize large national campaigns, and highlighted the importance of attribution and granular geographic targeting.