A/B testing can generate impressive results because it allows you to discover what really works. But those lifts don’t come easy.
Perhaps you’re still a skeptic. Still feeling pretty sure of your golden gut? Here are six examples of how we are not our customers.
In this episode, Melissa shares Bud Light’s new initiative supporting the Cleveland Browns: Victory Fridges.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
Millennial travelers, in general, prize experiences over everything else when they chose trips. But one segment of Millennials, parents
When does advertising creative become too bleak or so depressing that it actually makes the ad miss the mark?
If an agency today is not proving its command of creative, data and relevance, then it’s not proving its presence as a business driver
9 secrets to creating award-winning billboard advertisements. Up your outdoor advertising game with these tips and tricks of the trade.
There wouldn’t even be a brouhaha over one space or two if even having a marketing copywriting style guide as a reference didn’t seem
As in years past, this online event will explore the best practices, trends and case studies in direct marketing.