Personalization is a team sport, and it is only as good as the weakest link.
We creatives have been using data all along – we just focused on the qualitative end of it. Quantitative data is really just one more research tool to help us understand the value of the product, find the opportunities, and speak to customers in a way that will produce an action.
As the country continues to reopen in staggered stages, the rules and regulations vary greatly by state – in some places even by region and county. This situation has restored the need to localize large national campaigns, and highlighted the importance of attribution and granular geographic targeting.
As the pandemic continues, we have to wonder if this isolation will eat away at our creativity and innovation.
Content creation is a lot of work, but here’s the good news: You don’t have to shoulder the entire burden yourself.
HuHot Mongolian Grill has expanded far beyond its headquarters. And it expects its marketing efforts to help HuHot continue to do so.
In this “What Were They Thinking?” Melissa shares Bud Light’s #OpenforTakeout campaign that supports the restaurant and bar industry.
AR is an ideal tech for bridging print with the digital world, and yet so many in our industry are still sitting on the sidelines.
For today’s “What Were They Thinking?” post, Melissa shares some COVID-19 emails I’ve received from brands and nonprofits.