In this “What Were They Thinking?” Melissa shares Bud Light’s #OpenforTakeout campaign that supports the restaurant and bar industry.
AR is an ideal tech for bridging print with the digital world, and yet so many in our industry are still sitting on the sidelines.
For today’s “What Were They Thinking?” post, Melissa shares some COVID-19 emails I’ve received from brands and nonprofits.
Between increasing competition and decreasing attention spans, standing out as a retailer — be it…
This is the time of year we tend to be most acutely focused on discovering and fulfilling the unmet needs of those around us.
Psychology-based marketing has a lot of nooks and crannies.
Customers take a mental journey through our marketing when considering whether to purchase our products.
Image optimization involves following search engine and UX best practices for digital images.