Image optimization involves following search engine and UX best practices for digital images.
In this episode, Melissa shares Coca-Cola’s “Make Your Mix” campaign, which married personalization and UGC.
Let’s start with a point that we can all agree on: Robust information makes everyone smarter.
TheDogTrainingSecret.com, which has out-of-the- box marketing thinking that relies on proven methods.
Cause marketing can tie passion and product together and help you connect with your target audience on an emotional level.
Best Buy’s health tech offerings seem to be similar to Life Alert’s tech — a button device, mobile and app options, and a call center.
A marketer with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns.
When P&G’s Marc S. Pritchard speaks, marketers listen.
The anti-vax movement is a sign of a larger issue facing healthcare — growing public mistrust of science.
Many brands are in the same boat with these rapid rollouts. So it’s important to ensure they don’t wreck your brand story.