Good direct mail psychology enables us to tap into subconscious decisions and generate a greater response from prospects and customers.
I question Dunkin’ Donuts’ decision to mess with the “Do Damage” slogan that my beloved Boston Red Sox used in the World Series.
Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year.
In this episode, Melissa checks out a new campaign from Burger King that fooled people into thinking the ads were created by AI.
We do a poor job of understanding the value of our experiences and interactions. Good marketing helps customers perceive that value.
A/B testing can generate impressive results because it allows you to discover what really works. But those lifts don’t come easy.
Perhaps you’re still a skeptic. Still feeling pretty sure of your golden gut? Here are six examples of how we are not our customers.
In this episode, Melissa shares Bud Light’s new initiative supporting the Cleveland Browns: Victory Fridges.