You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.
Resort community Kukui’ula already had a robust marketing strategy to promote its brand. Now it wanted to extend its reputation.
Good direct mail psychology enables us to tap into subconscious decisions and generate a greater response from prospects and customers.
I question Dunkin’ Donuts’ decision to mess with the “Do Damage” slogan that my beloved Boston Red Sox used in the World Series.
Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year.
In this episode, Melissa checks out a new campaign from Burger King that fooled people into thinking the ads were created by AI.