Copywriting

Writing Techniques for Strengthening Customer Relationships
August 30, 2017 at 8:00 am

Meeting your prospective customer where they are may be a cliché to many. However, too often, marketers and copywriters still don’t take into account the prospect’s state of awareness about the product or service being offered. As a result, headlines and leads completely miss the mark and fail. In my last blog post, I shared […]

6 Methods for Unlocking Writer’s Block
August 29, 2017 at 8:00 am

Meeting your prospective customer where they are may be a cliché to many. However, too often, marketers and copywriters still don’t take into account the prospect’s state of awareness about the product or service being offered. As a result, headlines and leads completely miss the mark and fail. In my last blog post, I shared […]

Don’t Start Writing Without Reading This
August 22, 2017 at 8:00 am

Meeting your prospective customer where they are may be a cliché to many. However, too often, marketers and copywriters still don’t take into account the prospect’s state of awareness about the product or service being offered. As a result, headlines and leads completely miss the mark and fail. In my last blog post, I shared […]

Tap Customers for Key Insights
July 14, 2017 at 8:39 am

Meeting your prospective customer where they are may be a cliché to many. However, too often, marketers and copywriters still don’t take into account the prospect’s state of awareness about the product or service being offered. As a result, headlines and leads completely miss the mark and fail. In my last blog post, I shared […]