B2B e-commerce sites can benefit from improved user experiences, despite being home to more deliberate, longer-term purchasing cycles.
Marketers who know fear is an effective motivator to create sales may feel a bit guilty causing it in consumers.
Even as digital marketing was born — websites, search, email — were often described, rightly so, as “direct marketing on steroids.” But
When you’re selling a great product with unbeatable features, it makes sense that you’d want…
Haptically speaking, there’s a lot to be said for writing marketing messages for print.
Successful marketing is all about small stuff that translates into big results.
Most writers look forward to making a client’s copy revisions about as much as they anticipate getting a root canal.
Companies need to consider what they can and cannot say from a trademark perspective on shopping days.
In this column, we’ll look at five seasonal drivers within healthcare, and how marketers can prepare for them.
A fundamental of copywriting is to write to the awareness levels of your prospects. But all too often, awareness level is overlooked.