You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year.
In this episode, Melissa checks out a new campaign from Burger King that fooled people into thinking the ads were created by AI.
We do a poor job of understanding the value of our experiences and interactions. Good marketing helps customers perceive that value.
The content marketing debate revolving around length makes me think of a story.
Here are a 12 time-tested tips from Pat Friesen, who has enjoyed a 30-plus-year career writing for print to digital.
Perhaps you’re still a skeptic. Still feeling pretty sure of your golden gut? Here are six examples of how we are not our customers.
The decision to undergo a healthcare procedure is complicated, emotional, non-linear. Customer motivation can make the difference.
Who cares if I would click on that email or you would fill out that form? The real question is — what would the customer do?