Designing Mail Pieces That Engage
August 19, 2019

For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes -- outer and reply envelopes.

The New Letter
August 19, 2019

When looking at a direct mail letter, does your eye stop at the top of the page and focus on the headline centered in the Johnson box, or move elsewhere?

The (Almost) Lost Art of Letter Writing in Direct Mail
August 19, 2019

In a consumer and business marketplace of declining literacy rates and what sometimes seems like steeply plummeting verbal sophistication levels, how do marketers work with copywriters to ensure complex products and services are sold in a way that both does justice to the product or service at hand, and doesn't go over the heads of the intended audience?