As healthcare marketers and communications professionals, this swirl of forces hits close to home.
To ensure your content is worth what you pay for it, require your writers to avoid these seven common content marketing mistakes.
A common question I get about content marketing is how to find content topic ideas. It’s all too easy for everyone to hit a wall.
Getting translations right for an international audience is only the beginning.
Customer experience really does matter, even online in ways e-commerce marketers may not realize.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year.
In this episode, Melissa checks out a new campaign from Burger King that fooled people into thinking the ads were created by AI.
We do a poor job of understanding the value of our experiences and interactions. Good marketing helps customers perceive that value.
The content marketing debate revolving around length makes me think of a story.