InÂ a consumer and business marketplace of declining literacy rates and what sometimes seems like steeply plummeting verbal sophistication levels, how do marketers work with copywriters to ensure complex products and services are sold in a way that both does justice to the product or service at hand, and doesn't go over the heads of the intended audience?
JPMorgan Chase announced it inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy.
Many marketing leaders didn’t start their career on the creative side. Or even in marketing, at all.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.
As healthcare marketers and communications professionals, this swirl of forces hits close to home.
To ensure your content is worth what you pay for it, require your writers to avoid these seven common content marketing mistakes.
A common question I get about content marketing is how to find content topic ideas. It’s all too easy for everyone to hit a wall.
Getting translations right for an international audience is only the beginning.
Customer experience really does matter, even online in ways e-commerce marketers may not realize.