Next to "Why can't we use postcards?" the most frequent question I get from relative newcomers to direct marketing is "Why is the copy so long?"
InÂ a consumer and business marketplace of declining literacy rates and what sometimes seems like steeply plummeting verbal sophistication levels, how do marketers work with copywriters to ensure complex products and services are sold in a way that both does justice to the product or service at hand, and doesn't go over the heads of the intended audience?
JPMorgan Chase announced it inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy.
Many marketing leaders didn’t start their career on the creative side. Or even in marketing, at all.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.