Copywriting

48 Idea-Starters for Letter and Email Openers
August 19, 2019

Whether you write, approve or read and respond to letters and emails, I think you'll agree the first sentence of copy is critical for grabbing your attention.

Designing Mail Pieces That Engage
August 19, 2019

For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes -- outer and reply envelopes.

The New Letter
August 19, 2019

When looking at a direct mail letter, does your eye stop at the top of the page and focus on the headline centered in the Johnson box, or move elsewhere?

The (Almost) Lost Art of Letter Writing in Direct Mail
August 19, 2019

In a consumer and business marketplace of declining literacy rates and what sometimes seems like steeply plummeting verbal sophistication levels, how do marketers work with copywriters to ensure complex products and services are sold in a way that both does justice to the product or service at hand, and doesn't go over the heads of the intended audience?

An Intercepted Letter to Google
August 19, 2019

There's no doubt when it comes to doing online research, you're fast, accurate and very professional. But the direct mail you've been sending me the last year misses the mark.

How to Up the Ante in Your Marketing Messages
August 19, 2019

One of the most frequently asked questions from writers and approving managers alike was, "How can we improve our copy to make it more engaging and generate more response?"

Fascinate Your Readers
August 19, 2019

Search Engine Optimization (SEO) is the current rage -- grabbing the attention of spiders and crawlers in the hopes that the message will surface all over the Internet.