An Intercepted Letter to Google
January 14, 2019

There's no doubt when it comes to doing online research, you're fast, accurate and very professional. But the direct mail you've been sending me the last year misses the mark.

How to Up the Ante in Your Marketing Messages
January 14, 2019

One of the most frequently asked questions from writers and approving managers alike was, "How can we improve our copy to make it more engaging and generate more response?"

Fascinate Your Readers
January 14, 2019

Search Engine Optimization (SEO) is the current rage -- grabbing the attention of spiders and crawlers in the hopes that the message will surface all over the Internet.