Getting translations right for an international audience is only the beginning.
Customer experience really does matter, even online in ways e-commerce marketers may not realize.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
Tactful,Â thoughtful and genuine -- certainly fundamental to its ability to remain relevant -- the Mayo Clinic Health Letter also employs many of the finest direct mail tactics to great effect and continually makes small revisions to maintain its top-dog status.
The order form is the place where the reader actually signs on the dotted line and makes a commitment.
Questions are not only a powerful conversational tool, but also an essential part of any direct marketing program.