I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year.
Between increasing competition and decreasing attention spans, standing out as a retailer — be it…
Customers take a mental journey through our marketing when considering whether to purchase our products.
Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in marketing.
InÂ a consumer and business marketplace of declining literacy rates and what sometimes seems like steeply plummeting verbal sophistication levels, how do marketers work with copywriters to ensure complex products and services are sold in a way that both does justice to the product or service at hand, and doesn't go over the heads of the intended audience?
Tactful,Â thoughtful and genuine -- certainly fundamental to its ability to remain relevant -- the Mayo Clinic Health Letter also employs many of the finest direct mail tactics to great effect and continually makes small revisions to maintain its top-dog status.