Copywriting

Most Important Words in a Mail Piece
August 19, 2019

A lot goes into a direct mail package -- marketing, list segmentation, design and production, not to mention much time and money.

9 Ways to Write a Better Sales Letter
August 19, 2019

Write a brilliant, compelling sales letter and your response rates can shoot up. Make a few thoughtless blunders and you're in deep trouble.

48 Idea-Starters for Letter and Email Openers
August 19, 2019

Whether you write, approve or read and respond to letters and emails, I think you'll agree the first sentence of copy is critical for grabbing your attention.

Designing Mail Pieces That Engage
August 19, 2019

For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes -- outer and reply envelopes.

The New Letter
August 19, 2019

When looking at a direct mail letter, does your eye stop at the top of the page and focus on the headline centered in the Johnson box, or move elsewhere?

The (Almost) Lost Art of Letter Writing in Direct Mail
August 19, 2019

In a consumer and business marketplace of declining literacy rates and what sometimes seems like steeply plummeting verbal sophistication levels, how do marketers work with copywriters to ensure complex products and services are sold in a way that both does justice to the product or service at hand, and doesn't go over the heads of the intended audience?

An Intercepted Letter to Google
August 19, 2019

There's no doubt when it comes to doing online research, you're fast, accurate and very professional. But the direct mail you've been sending me the last year misses the mark.