Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year.
In this episode, Melissa checks out a new campaign from Burger King that fooled people into thinking the ads were created by AI.
We do a poor job of understanding the value of our experiences and interactions. Good marketing helps customers perceive that value.
The content marketing debate revolving around length makes me think of a story.
Here are a 12 time-tested tips from Pat Friesen, who has enjoyed a 30-plus-year career writing for print to digital.
Perhaps you’re still a skeptic. Still feeling pretty sure of your golden gut? Here are six examples of how we are not our customers.
The decision to undergo a healthcare procedure is complicated, emotional, non-linear. Customer motivation can make the difference.
Who cares if I would click on that email or you would fill out that form? The real question is — what would the customer do?
Ruth Steven’s recent article “How Well Do You Know Your Customer Data?” got me thinking about the important role of data.