I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year.
Between increasing competition and decreasing attention spans, standing out as a retailer — be it…
Customers take a mental journey through our marketing when considering whether to purchase our products.
Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in marketing.
Next to "Why can't we use postcards?" the most frequent question I get from relative newcomers to direct marketing is "Why is the copy so long?"