Here are a 12 time-tested tips from Pat Friesen, who has enjoyed a 30-plus-year career writing for print to digital.
Perhaps you’re still a skeptic. Still feeling pretty sure of your golden gut? Here are six examples of how we are not our customers.
The decision to undergo a healthcare procedure is complicated, emotional, non-linear. Customer motivation can make the difference.
Who cares if I would click on that email or you would fill out that form? The real question is — what would the customer do?
Ruth Steven’s recent article “How Well Do You Know Your Customer Data?” got me thinking about the important role of data.
Should your messaging communicate the value proposition of your category, or jump directly to the product’s value proposition?
There wouldn’t even be a brouhaha over one space or two if even having a marketing copywriting style guide as a reference didn’t seem
Storytelling is a way for brands to cut through this clutter, but it needs to be consistent across multiple channels and media, or it