Here are a few ways that AI-powered copywriting is helping brands transform the way they engage their audiences in 2020.
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year.
Between increasing competition and decreasing attention spans, standing out as a retailer — be it…
Customers take a mental journey through our marketing when considering whether to purchase our products.
Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in marketing.
Next to "Why can't we use postcards?" the most frequent question I get from relative newcomers to direct marketing is "Why is the copy so long?"