To earn and maintain your customers’ trust, you must deliver accurate, relevant content that is personalized to your audience’s needs.
Marketers need to know something about their target audience and how to paint an accurate picture of their ideal customers.
As a brand leader, it’s tough not to grimace sometimes. To bury your head in your hands. To want to climb into a hole.
To ensure your content is worth what you pay for it, require your writers to avoid these seven common content marketing mistakes.
Brands with content marketing plans have newsjacked before. But perhaps not as quickly and as well as Aer Lingus did.
A common question I get about content marketing is how to find content topic ideas. It’s all too easy for everyone to hit a wall.
Expertise and relevant experience now matter more than price and reputation when it comes to B2B marketing.
Getting translations right for an international audience is only the beginning.