Cause Marketing/Corporate Partnerships
In this “What Were They Thinking?” Melissa shares Bud Light’s #OpenforTakeout campaign that supports the restaurant and bar industry.
Many marketers are ignoring consumer attention in order to maintain and serve content to the platforms they deem the most important.
In celebration of the spooky season, Budweiser put a Halloween spin on its “Drink Wiser” campaign.
Cause marketing can tie passion and product together and help you connect with your target audience on an emotional level.
At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.
This week, the home of the Whopper debuted a new line of “Real Meals” with the tagline that “No One Is Happy All the Time.”
In this episode of “What Were They Thinking?” Melissa looks at the Time to Vote campaign.
In this episode of “What Were They Thinking?” Melissa shares a spooky and creative campaign from Skittles and DDB Canada.