Cause Marketing/Corporate Partnerships
Bobit Business Media brands stepped up to support salon professionals when they needed it the most — when COVID-19 closed their doors.
In today’s revolutionary social climate, a growing segment of consumers is deciding which brands deserve their dollars based on the values they demonstrate as a company. That said, do those in the market for a new car or new beauty products care as much about a brand’s value alignment as those looking to switch banks?
Marketer, you aren’t just a demand generation machine — you help society function.
La-Z-Boy has a new campaign that combines a considerate donation with some heartfelt user-generated content.
The Ad Council has teamed up with a bevy of partners to show people why they need to #StayHome in order to save lives.
Learn how can your company can use social media to position yourselves as givers and not takers, especially during uncertain times.
In this “What Were They Thinking?” Melissa shares Bud Light’s #OpenforTakeout campaign that supports the restaurant and bar industry.
Many marketers are ignoring consumer attention in order to maintain and serve content to the platforms they deem the most important.
In celebration of the spooky season, Budweiser put a Halloween spin on its “Drink Wiser” campaign.