Cause Marketing/Corporate Partnerships
Marketer, you aren’t just a demand generation machine — you help society function.
La-Z-Boy has a new campaign that combines a considerate donation with some heartfelt user-generated content.
The Ad Council has teamed up with a bevy of partners to show people why they need to #StayHome in order to save lives.
Learn how can your company can use social media to position yourselves as givers and not takers, especially during uncertain times.
In this “What Were They Thinking?” Melissa shares Bud Light’s #OpenforTakeout campaign that supports the restaurant and bar industry.
Many marketers are ignoring consumer attention in order to maintain and serve content to the platforms they deem the most important.
In celebration of the spooky season, Budweiser put a Halloween spin on its “Drink Wiser” campaign.
Cause marketing can tie passion and product together and help you connect with your target audience on an emotional level.
At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.