Cause Marketing/Corporate Partnerships

Activism Influences Purchases Very Differently Across Product Categories
July 20, 2020 at 9:14 am

In today’s revolutionary social climate, a growing segment of consumers is deciding which brands deserve their dollars based on the values they demonstrate as a company. That said, do those in the market for a new car or new beauty products care as much about a brand’s value alignment as those looking to switch banks?