I’ve never understood the rush to abandon print marketing in favor of digital, when they so clearly complement each other.
The recent SCOTUS tax ruling may have effectively removed “physical presence” for e-commerce retailers as a nexus standard for
Quadratec launched its first scannable catalog using image recognition to make every page shoppable in the fall of 2016.
For anyone who uses direct mail, there’s a good chance postage will be going up dramatically soon. Here’s how to get involved.
Few marketing channels have benefited more from tech than print. Interactive print allows marketing materials to do amazing things.
For B-to-B buyers, help can come in many forms, like this direct mail catalog mailed by a display systems manufacturer.
In a world where everyone is scrambling to label themselves “data-driven,” catalog marketers and direct mailers get to claim veteran status. We were data-driven before it was cool, back when it was called “direct marketing.” And as the digital person at an agency with a long history of direct marketing, I’ve never understood the rush […]