Brand awareness in the age of digital marketing and direct brands can be a challenge. But TV still works well for the task, finds
Perhaps you’re still a skeptic. Still feeling pretty sure of your golden gut? Here are six examples of how we are not our customers.
Marketers need to identify the essential “truth” of their products. That truth is a value proposition.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
As a mom of two young kids, I can’t imagine a world before grocery delivery, theme park fast…
CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
Brilliant: launched a print publication to showcase its full capabilities and to serve as a launch point for its recent rebranding.
To make your brand irresistible to customers, you can throw a few thousand bucks at Google and get instant online visibility. You can
Too many marketers believe that an important aspect of brand positioning — target audience — is only about the customer.