Branding

Martha Stewart - Extending the Brand
June 1, 2001

The Martha Stewart brand, synonymous with the notion of raising the quality of living in and around the home, drives diverse and complementary publishing, television, branded merchandise and retail businesses. The largest selection of Martha Stewart-branded merchandise—more than 3,000 products—can be found exclusively at Kmart in the United States and Zellers in Canada. About 1,200 products are featured in the company's retail businesses: its catalog, Martha by Mail, and the Internet site, marthastewart.com. The largest segment of its business, representing more than 60 percent of the revenue