Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.
Introductory offers in your marketing can reduce risk and increase prospect comfort. They can also damage brand and differentiation.
How do you protect your brand reputation? One way is due diligence, even when buying promotional products to market your brand.
Nike’s plus-size clothing sales may rise 10 to 35% with the brand’s addition of curvy mannequins.
Selecting a TLD is a marketing conversation that hinges on your brand, your message, and your audience.
Digital marketers see future lifetime value is always bigger when you’re going to live another 50 to 70 years.
Advertisers need to rethink the way they build their brand assets and communication channels.
In this episode, Melissa shares how direct-to-consumer canned water startup Liquid Death is shaking things up in the CPG market.
Human beings have one thing in common: We love great storytelling with compelling characters. The best brands connect using stories.