4 Questions That Reveal Your Brand Persona
December 4, 2018 at 4:18 pm

If your brand was a person, how would s/he dress? How old? What’s his/her style? Think of your brand as a person, and describe him/her.

5 Words to Describe a Brand
October 30, 2018 at 10:39 pm

The best brands have clearly defined personalities that can be described in 5 words as to how they make their customers feel.

The Plight of the Bottom-Feeder Brand
October 22, 2018 at 8:00 am

Go ahead and give that “get me in the door” price if you must, but you are leaving money on the table if you don’t take this advice.