In this episode, Melissa shares how direct-to-consumer canned water startup Liquid Death is shaking things up in the CPG market.
Human beings have one thing in common: We love great storytelling with compelling characters. The best brands connect using stories.
Do we need to have an award for a better Privacy UX?
Effective self-regulation serves to keep pace with innovations in our field, and “point the way” for other companies as issues arise.
Creating brand authenticity is a huge challenge. This isn’t only because it requires major coordination from all company functions.
CMOs should always aim to tie their ad campaigns to incremental sales impact.
The BRAND United Summit is designed to arm attendees with the strategic and actionable insights to develop a unified marketing strategy
Who are you? What do you stand for? Can your customers summarize it? That’s your brand. Your brand essence.
The issue of “surprise billing” may not seem central to your marketing responsibilities, but it could be seriously damaging your brand.