What makes for a good brand spokesperson?
With TikTok growing, marketers are quickly searching for the best ways to leverage and engage the hottest new social platform.
That big idea still lies in the creative execution.
When P&G’s Marc S. Pritchard speaks, marketers listen.
Cancel culture is a thing on the Internet, but is it a real worry for brands? Can they really be impacted by social media hysteria?
I engaged in a debate with industry peers over my belief that non-response can be a valuable PR and reputation management strategy.
In 2003, Starbucks cornered the Autumn beverage market when they introduced the Pumpkin Spice Latte.
Many brands are in the same boat with these rapid rollouts. So it’s important to ensure they don’t wreck your brand story.