I question Dunkin’ Donuts’ decision to mess with the “Do Damage” slogan that my beloved Boston Red Sox used in the World Series.
Into every marketer’s life, a brand nightmare must come. It starts with an old tale about a PR executive.
In this episode of Marketing Garage, Jay talks to Thorin about the strategic and marketing tech keys to word-of-mouth marketing.
Nike just did it. Other brands are doing it. And overall, social media just got a bit more political, as brands take stands.
In this episode Melissa takes a look at the Philadelphia Flyers’ new mascot and what people think of “Gritty.”
Absurd and outrageous branding and marketing efforts, like the new Flyers mascot Gritty, are what go viral now.
What would the marketing look like on a marijuana-infused beverage?
Brand awareness in the age of digital marketing and direct brands can be a challenge. But TV still works well for the task, finds