Marketers need to identify the essential “truth” of their products. That truth is a value proposition.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
As a mom of two young kids, I can’t imagine a world before grocery delivery, theme park fast…
CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
Brilliant: launched a print publication to showcase its full capabilities and to serve as a launch point for its recent rebranding.
To make your brand irresistible to customers, you can throw a few thousand bucks at Google and get instant online visibility. You can
Too many marketers believe that an important aspect of brand positioning — target audience — is only about the customer.
As advances in technology continue to impact the way people interact, many retail and fashion brands have embraced the potential of new