Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter.
Most brand teams are constantly fighting for investment.
Nike welcomed the nation’s birthday by rewriting history — and not selling a “Betsy Ross” flag shoe.
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.
Introductory offers in your marketing can reduce risk and increase prospect comfort. They can also damage brand and differentiation.
How do you protect your brand reputation? One way is due diligence, even when buying promotional products to market your brand.
Nike’s plus-size clothing sales may rise 10 to 35% with the brand’s addition of curvy mannequins.