Welly differentiates itself from others with its unique brand voice and product packaging.
In this episode, Melissa shares how Corona deals with COVID-19 misinformation surrounding the beer brand and the coronavirus.
Companies need to be thinking about their brand communication and how they manage their reputation during these challenging times.
Tactile enhancements, eye-catching embellishments, and natural finishes are just some of the ways…
With consumers exploring craft products more often, it is crucial for marketers to ensure their packaging is on the same level.
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.
In this episode of “What Were They Thinking?” Melissa looks at the latest marketing collaboration from KFC and Crocs.
In this episode, Melissa shares a new anti-Valentine’s Day campaign featuring DC Comics’ Harley Quinn and the new “Birds of Prey” film.
If you follow reporters on Twitter, inevitably you will encounter a frustrated post condemning the behavior of a PR pro or company.