When your product is competing with myriad other products on crowded shelves, stand-out packaging is a must.
A seismic shift happened in the 2010s: Platforms took control of audiences.
The tactile is personal and marketing that feels personal is more likely to be trusted.
With the “death” of Mr. Peanut, it’s clear that Planters opted to invest in a viral marketing effort ahead of its Super Bowl ad.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
Gen Z is completely shifting the way advertisers work.
A farm stand did an excellent job positioning its peaches to my daughter. As a marketer, how can you replicate that effective branding?
We marketers today are really the new age of storytellers.