Earned media remains an essential strategy for brands who want to reach their customers and prospects with trusted information.
Reese Witherspoon’s Draper James fashion line’s free dress for teachers giveaway launched earlier in April has turned into a debacle.
Creating fun customer engagement moments will go much further in helping your brand survive choppy waters than discounted promotions.
It’s time to take stock of what we do on behalf of our brands and clients, to immediate effect.
In this episode of “What Were They Thinking?” Melissa looks at the relaunch of legacy mattress brand Simmons.
Turnover is a challenge in frontline positions across all industries: retail, call centers, and the like.
Welly differentiates itself from others with its unique brand voice and product packaging.
In this episode, Melissa shares how Corona deals with COVID-19 misinformation surrounding the beer brand and the coronavirus.
Companies need to be thinking about their brand communication and how they manage their reputation during these challenging times.