To make your brand irresistible to customers, you can throw a few thousand bucks at Google and get instant online visibility. You can
Too many marketers believe that an important aspect of brand positioning — target audience — is only about the customer.
As advances in technology continue to impact the way people interact, many retail and fashion brands have embraced the potential of new
Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.
Walk-in travel influencers should probably stop thinking of their unsolicited offers to stay for free at luxury hotels as gifts to
In this episode, Melissa offers her thoughts about the International House of Pancakes changing its name … sort of.
There wouldn’t even be a brouhaha over one space or two if even having a marketing copywriting style guide as a reference didn’t seem