United’s brand is tarnished again by a frontline incident that some say has little to do with marketing. But it does, and here’s why: Y
Consumers have come to expect personalized communications from the brands they interact with.
In this episode, McDonald’s flipped its iconic golden arches in an effort to celebrate women for International Women’s Day.
In this episode, Melissa discusses how Dick’s Sporting Goods used social media to inform the public of changes regarding gun sales.
Marketers get it now. Consumers don’t care about their products until the brands demonstrate they care about them. So brand values