Branding

13 Tips for Writing Authentic Copy
June 29, 2018 at 11:37 am

Authenticity is becoming the mantra for more B2C and B2B brands. As copywriters it’s up to our copy to communicate brand authenticity.

Bayer Will Retire Monsanto's Brand Name
June 12, 2018 at 8:00 am

Bayer, which bought the agricultural company last week, will retire the Monsanto brand name as soon as it’s allowed to integrate the