Corporate bankruptcy does not mean a brand will become extinct or that it's time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a business to restructure debt and remain in operation. A strategic approach to brand communications leading up to, during, and following a Chapter 11 filing is…
When people don’t see themselves in your brand story, they stop buying.
Successful rebranding, regardless of the impetus, starts with a thoughtful assessment of why, what, how, when, and where.
It’s important that we acknowledge the marketing landscape is forever changed with the global events of the last six months.
The only way for business leaders to effect the change they write about in their statements is to back them up with an action plan.