If brand trust weren’t low enough, recent news events are likely to make things worse — much worse.
It took a court settlement before Big Tobacco released its internal marketing methods for advertising sugary drinks to kids.
In our increasingly on-the-go, mobile world, consumers want convenience and they’ll give their loyalty to brands that provide it.
There are 3 types of brand storytelling: functional, emotional, and moral. Your brand should figure out what kinds of stories best fit.
While marketers often send explicit messages, they can also appeal to a customer’s sense of ingroup and outgroup in more subtle ways.
The C-suite invariably sits up and takes notice when persistent negative coverage or online smear campaigns target your company.
All across the nation, the healthcare delivery system is consolidating, producing organizations with larger geographic footprints.
In much of the brand messaging taking on societal issues, marketers were establishing positions that had been absent before.