Branding

The Value of Brand Communications During Chapter 11 Bankruptcy
August 5, 2020 at 8:59 am

Corporate bankruptcy does not mean a brand will become extinct or that it's time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a business to restructure debt and remain in operation. A strategic approach to brand communications leading up to, during, and following a Chapter 11 filing is…

5 Actions in the “Age of Re-”
July 10, 2020 at 2:40 pm

Brands in 2020 need to go back to their core customers, and remind their audience of their authentic values in the Age of “Re-“.