In this episode of “What Were They Thinking?” Melissa looks at the latest marketing collaboration from KFC and Crocs.
In this episode, Melissa shares a new anti-Valentine’s Day campaign featuring DC Comics’ Harley Quinn and the new “Birds of Prey” film.
If you follow reporters on Twitter, inevitably you will encounter a frustrated post condemning the behavior of a PR pro or company.
Content marketing’s come a long way during the past decade. Brands have established content at the heart of their marketing strategies.
When your product is competing with myriad other products on crowded shelves, stand-out packaging is a must.
A seismic shift happened in the 2010s: Platforms took control of audiences.
The tactile is personal and marketing that feels personal is more likely to be trusted.
With the “death” of Mr. Peanut, it’s clear that Planters opted to invest in a viral marketing effort ahead of its Super Bowl ad.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.