Branding

Learning From 2020’s Brand Reputation Winners and Losers
September 29, 2020 at 10:35 am

Not surprisingly, the companies with top reputations in 2020 are trusted, focused on consumers' safety and well-being, and align with their consumers' values and causes. In a time when our country has become increasingly divided, Americans are turning to corporations to respond to critical issues like racial equality, the COVID-19 pandemic and the declining quality…

The Value of Brand Communications During Chapter 11 Bankruptcy
August 5, 2020 at 8:59 am

Corporate bankruptcy does not mean a brand will become extinct or that it's time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a business to restructure debt and remain in operation. A strategic approach to brand communications leading up to, during, and following a Chapter 11 filing is…

5 Actions in the “Age of Re-”
July 10, 2020 at 2:40 pm

Brands in 2020 need to go back to their core customers, and remind their audience of their authentic values in the Age of “Re-“.