I engaged in a debate with industry peers over my belief that non-response can be a valuable PR and reputation management strategy.
In 2003, Starbucks cornered the Autumn beverage market when they introduced the Pumpkin Spice Latte.
Many brands are in the same boat with these rapid rollouts. So it’s important to ensure they don’t wreck your brand story.
Guns and Walmart were synonymous since its founding.
When we act like consumers and contemplate a higher brand purpose, we think about the importance of corporate social responsibility.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
Happy customers are loyal customers. But what happens when “surprise and delight” is actually “surprise and incite”?
Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter.