Microsoft has written off nearly the entire value of aQuantive, the ad tech company it bought for $6.3 billion in 2007. The aQuantive deal was Microsoft's biggest acquisition until the company bought Skype for $8.5 billion last year. It too came at a heady time for tech acquisitions. Google had just bought DoubleClick for $3.1 billion, part of a years-long effort to build out the pipes of online advertising.
Banking and payments
Using a multi-store Ecommerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
This handy offering will show you ...
- How to develop several online stores that cater to distinct customers
- Ways to optimize separate checkout flows based on product
- Reasons for using multiple storefronts
- Best practices for a multi-store business
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Strengthen your brand, personalize the customer's shopping experience and increase sales with a multi-store strategy.
Maybe it's the heat … I received news this week about a partnership between Cold Stone Creamery and First Data Corp. that sounded so cool I had to share it with you. It seems that First Data, an e-commerce and payment processing provider, and Cold Stone Creamery, (you know what it is!), are offering a new gifting application through Facebook. Starting this week, Cold Stone fans can easily send a tangible “item-level” gift (e.g., ice cream creations, shakes) to a friend or loved one’s Facebook account or email address.
Thirteen percent of people surveyed by research consultancy Frank N. Magid Associates and PlaySpan, a monetization solutions provider for online games, virtual worlds and social networks, said they've purchased virtual goods in the last 12 months.