Banking and payments
Brent Reinhard, CMO of Chase Business Banking, talks with Thorin McGee about the technology stack he uses to reach customers.
U.S. bank stocks have been on a tear since the November presidential election. The KBW Nasdaq Bank Index is up 23 percent since that
Roughly one in three banking and insurance customers globally would consider switching their accounts to Google, Amazon or Facebook if
Sixty-two percent of customers stay with their banks simply because “they have no issues,” recent research finds. That may not be good
With leading brands like Starbucks, Subway, Staples and others embracing these novel payment methods, it's only a matter of time before you can walk into the corner store, scan your fingerprint, and walk out with a loaf of bread. Here's a look at five payment mechanisms to watch out for:
On Tuesday, Square updated its point-of-sale app with more robust features for merchants to manage their inventory, conduct business offline and let customers order ahead online. "We're building [Square] Register to be a complete system, so businesses can do everything from the back office part of running a business all the way to the front and having to engage with customers," a spokeswoman told Fast Company.
Burger King Worldwide Inc., the second-biggest U.S. burger chain, is introducing an application that will allow customers to pay for Whoppers with their smartphones as it races rivals to woo younger diners. The program will be introduced next month and should be in all of Burger King's more than 7,000 U.S. stores in "a few months," Bryson Thornton, a spokesman for the company, said in an emailed statement. The option to order food and drinks ahead of time for later in-store pickup may be added, he said.
The next time you buy a pair of shoes online, you may have more choice than paying with your Visa or PayPal - you may also be able to pay using Amazon.com. That's what Amazon is hoping, anyways. The retail giant announced Tuesday a new service called "Login and Pay with Amazon." The service, where enabled, will allow shoppers to check out at third-party retail websites by using the payment information they have stored on Amazon (think of it as Facebook Connect for shopping). It's designed to make checking out more streamlined and secure.
The smartest of marketers have developed and relied on an offer taxonomy based on the four "p's" — product, price, place and promotion — for the last 50 years or so. For years these four p's have helped marketers measure, classify and optimize different offers against one another based largely on these trigger points, allowing for an organized and optimized marketing mix that drives revenue with the most efficiency. And that taxonomy (i.e., the process of determining how all the offers from brands should be broken down into distinguishable pieces) has held its grip on the marketing industry.