I’m not sure when Ugly Christmas Sweaters became a thing, but this trend has gone awry for Walmart Canada this holiday season.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
In this episode, Melissa looks at an out-of-home campaign for HBO’s “Watchmen” enhanced by augmented reality.
By the end of this webinar you will take away practical examples of the six principles to master marketing persuasion.
In this episode, Melissa shares Coca-Cola’s “Make Your Mix” campaign, which married personalization and UGC.
DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model.
Lately, it seems like the major players in Fast Food have been keeping themselves agile when it comes to marketing.
In this episode, Melissa looks at a U.K. campaign from Papa John’s that focuses on helping the bees.