B-to-C

Pull Marketing: 3 Revelations About How Consumers Want to Interact with Companies
August 3, 2011

Many companies believe they're listening to customers. But are they really? And how much do they understand consumers in general? Questions like these mean that it's time to take a step away from push marketing for a moment and look into pull. How are consumers who voluntarily approach businesses doing so? And what should this tell companies about how they should market to them?

4 Ways to Gain Mobile Opt-In From Consumers
July 1, 2011

Cell phones are perhaps the most personal devices on which consumers allow marketers to contact them. While achieving opt-in is the first hurdle, maintaining the relationship is just as much of a challenge.

When Online Tracking Ends, Consumers Lose
April 20, 2011

Although the future and final shape of any "Do Not Track" legislation remain unclear, the effects on the online advertising world—and how consumers browse and experience the Web—are likely to be significant and far-reaching. Though the promise of greater privacy may sound alluring in the abstract, in practical terms consumers have a lot more to lose if online tracking disappears.

Knowing Consumers 
Takes Work
February 1, 2011

We can guess a lot about how consumers' lives are changing through gut feeling and observation. But seeing that something has changed seldom reveals the insights you need to frame a marketing campaign.

Pitney Bowes Launching Online Delivery Service to Connect Mailers with Consumers
January 7, 2011

The Volly cloud-based digital mail communications platform will empower consumers to receive, view, organize and manage bills, statements, direct marketing, catalogs, coupons and other content from multiple providers using a single application. This opt-in, consumer-focused consolidation service also includes online bill paying.

Consumers Vote for Value
January 1, 2011

According to John Gerzema and Michael D'Antonio, marketers need to tune in to the real consumers, not the personas they've been marketing to.