According to Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, business-to-business and business-to-consumer sales are on the rise as households and businesses break from the restrained spending of 2009.
A new study by Forrester Consulting finds 48 percent of interactive marketing executives rank understanding customers’ cross-channel interactions as one of the top challenges facing marketing today.
Although the future and final shape of any "Do Not Track" legislation remain unclear, the effects on the online advertising world—and how consumers browse and experience the Web—are likely to be significant and far-reaching. Though the promise of greater privacy may sound alluring in the abstract, in practical terms consumers have a lot more to lose if online tracking disappears.
The Volly cloud-based digital mail communications platform will empower consumers to receive, view, organize and manage bills, statements, direct marketing, catalogs, coupons and other content from multiple providers using a single application. This opt-in, consumer-focused consolidation service also includes online bill paying.
After two straight days of madly baling hay—skipping sleep while trying to beat the rain expected at his Etna, Calif. ranch—Jeff Fowle still avoided using the obvious pun when tweeting about farming to his more than 23,000 followers on Thursday night.
Global economic slowdown. Double-dip recession fears. Cash hoarding. Whatever catchphrase those who aren't spending money are using to justify their miserly behavior, consumers who actually are spending money would prefer hearing different words coming from credit card companies: "Thank you, and here's your reward."