Many companies believe they're listening to customers. But are they really? And how much do they understand consumers in general? Questions like these mean that it's time to take a step away from push marketing for a moment and look into pull. How are consumers who voluntarily approach businesses doing so? And what should this tell companies about how they should market to them?
Are you a branded manufacturer looking for the best way to sell your products online? If so, you know it's a complex decision—you recognize you have to sell online to keep up with consumer expectations and demand, but you want to be sensitive to your valuable distributor relationships.
According to Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, business-to-business and business-to-consumer sales are on the rise as households and businesses break from the restrained spending of 2009.
A new study by Forrester Consulting finds 48 percent of interactive marketing executives rank understanding customers’ cross-channel interactions as one of the top challenges facing marketing today.
Although the future and final shape of any "Do Not Track" legislation remain unclear, the effects on the online advertising world—and how consumers browse and experience the Web—are likely to be significant and far-reaching. Though the promise of greater privacy may sound alluring in the abstract, in practical terms consumers have a lot more to lose if online tracking disappears.
The Volly cloud-based digital mail communications platform will empower consumers to receive, view, organize and manage bills, statements, direct marketing, catalogs, coupons and other content from multiple providers using a single application. This opt-in, consumer-focused consolidation service also includes online bill paying.