In a report issued today on the data broker industry, the Federal Trade Commission finds that data brokers operate with a fundamental lack of transparency. The Commission recommends that Congress consider enacting legislation to make data broker practices more visible to consumers and to give consumers greater control over the immense amounts of personal information about them collected and shared by data brokers.
It's never been clearer than while researching this article that consumers aren't thinking about you at all—ever. They're looking for themselves in you, if they notice you at all. How do you make them look? How do you make them feel? Which of their problems do you solve? What does spending time and money with you get them? Noticed? Affirmed? Appreciated? If not by their friends, then by you?
Three out of four consumers surveyed "reported they would resent a brand after being bombarded by emails," according to research conducted by YouGov and commissioned by Emailvision. Half would stop favoring brands that got their names wrong, while only 40 percent would be offended by gender errors, finds the survey announced in January.
Epsilon recently released the annual "New Mover Report 2012," which looks at consumers' spending habits and brand affinity when they move from one home to another. The firm conducted an online survey of 999 respondents, including both new movers and non-movers, to understand their categories of spend, brand loyalty by category, channel preferences and more. The categories of interest in the survey include household services, electronic products, appliances and professional services.
A little over a year ago, the Commerce Department and the Federal Trade Commission (FTC) issued preliminary reports from their respective task forces that were looking at online privacy. It is now 14 months later and the Commerce Department has released a Consumer Privacy Bill of Rights. In two weeks, the FTC is expected to release its final privacy document.
While the concept of a grudge match between Progressive's "Flo" and the GEICO Gecko is entertaining, insurance companies using mass media to undercut each other's prices are missing the mark, according to Acxiom's 2011 Auto Insurance Consumer Dynamics Survey.
Not quite a realized dystopia, the year 2020 will witness the birth of a new global consumer. These consumers could be a challenge for marketers, as they will likely be more frugal and, simultaneously, more demanding. They'll want products that are built to last, green and delivered with a smile by happy employees.
All customers are not created equal. And one aspect of Publisher's Clearing House's success that we did not have the space to get into in the cover story is the way it leverages real-time consumer profitability data to customize its offers based on the recipients financial risk.
For direct marketers, the implications are epic. These days it’s not enough to just listen to consumers; their devices are talking to us too—and telling us things that consumers may not even consciously realize about themselves.
Bad prospect data may be costing companies millions. At the same time, consumers are concerned about maintaining their privacy. The solution, according to representatives of Epsilon Targeting and Marketfish, is respectful, effective data appending.