During a time of crisis it can be hard to know how best to market to your customers. Direct mail is still a great way to reach them.
Reese Witherspoon’s Draper James fashion line’s free dress for teachers giveaway launched earlier in April has turned into a debacle.
We are in uncharted territory, much as we were in previous economic downturns and recessions.
In this episode of “What Were They Thinking?” Melissa looks at the relaunch of legacy mattress brand Simmons.
It is crucial for marketers to hone their strategy for communication with both Gen Y and Gen Z in today’s market.
I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a “Lifetime Achievement” honor by Marketing EDGE as part of its EDGE Awards.
In this episode, Melissa shares how Corona deals with COVID-19 misinformation surrounding the beer brand and the coronavirus.
For 2020, a year with a Leap Day, Stella Artois urged people to “uncancel” their plans for once and put the extra 24 hours to good use.
Seeing mold all over a food item usually elicits a response of disgust, but for Burger King, it’s a sign of beauty.