In this episode Melissa shares a new partnership from Cheez-It and House Wine, bringing a snack and beverage pairing to its fans.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
Kekionga Cider Company decided it wanted to attract audience and enter new retail markets with its cider in 2018.
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.
Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube…
In this episode, Melissa shares the guerilla marketing campaign for the single Canadian stop of The Rolling Stone’s No Filter Tour.
This week, Miller Lite announced a new tech item: the Cantroller.
In this episode, Melissa shares the first brand campaign from Discover Puerto Rico.
In this episode, Melissa shares how direct-to-consumer canned water startup Liquid Death is shaking things up in the CPG market.