This week, Miller Lite announced a new tech item: the Cantroller.
In this episode, Melissa shares the first brand campaign from Discover Puerto Rico.
In this episode, Melissa shares how direct-to-consumer canned water startup Liquid Death is shaking things up in the CPG market.
This week, the home of the Whopper debuted a new line of “Real Meals” with the tagline that “No One Is Happy All the Time.”
VisitLEX, the tourism office of Lexington, Ky., launched a new campaign recently to highlight how the city is the Horse Capital of the World. The new campaign features ASMR and a horse, so clearly it's more of a 'Neigh-SMR' campaign.
In this episode, Melissa looks at a new campaign from Nippon Airways, called “Japan Elevated.”
CMOs should always aim to tie their ad campaigns to incremental sales impact.
To improve the customer shopping experience, Jeep parts and accessories retailer Quadratec opted to enhance its catalog with AR.