In this episode of “What Were They Thinking?” Melissa shares popular dating app OkCupid’s newest multichannel campaign, “Ask Yourself.
The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramou
I’m not sure when Ugly Christmas Sweaters became a thing, but this trend has gone awry for Walmart Canada this holiday season.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
In this episode, Melissa looks at an out-of-home campaign for HBO’s “Watchmen” enhanced by augmented reality.
By the end of this webinar you will take away practical examples of the six principles to master marketing persuasion.
In this episode, Melissa shares Coca-Cola’s “Make Your Mix” campaign, which married personalization and UGC.