Analysis of the visual data gathered from the Points for Pies program lends valuable insight into consumer preferences.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
In this episode Melissa shares a new partnership from Cheez-It and House Wine, bringing a snack and beverage pairing to its fans.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
Kekionga Cider Company decided it wanted to attract audience and enter new retail markets with its cider in 2018.
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.
Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube…
In this episode, Melissa shares the guerilla marketing campaign for the single Canadian stop of The Rolling Stone’s No Filter Tour.