B-to-C

Five Steps to Customer Reactivation
August 15, 2019

When customers engage with your brand, it means that you beat countless obstacles to win their attention. That takes a strong product and a powerful message.

WWTT? IHOP Calls Burgers 'Pancakes' and Creates Bancake List
June 28, 2019 at 8:00 am

Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.