As the country continues to reopen in staggered stages, the rules and regulations vary greatly by state – in some places even by region and county. This situation has restored the need to localize large national campaigns, and highlighted the importance of attribution and granular geographic targeting.
It’s important that we acknowledge the marketing landscape is forever changed with the global events of the last six months.
Use this time to engage in conversations and listen to the consumers who are active. Your outreach right now should be focused on community and solidarity rather than transaction. This starts with a great product or service, of course, but what truly builds that kind of brand loyalty is connection.
Barefoot Wine re-edited a summer ad campaign shot before the pandemic to ensure it was still spot-on.
La-Z-Boy has a new campaign that combines a considerate donation with some heartfelt user-generated content.
As COVID-19 spread, cities, states, and countries went into lock down. Marketers were left wondering, “What do we do now?”
Pedigree has a new campaign helping animal shelters provide virtual dog adoption interview possibilities via Zoom.
It’s not a question that COVID-19 has devastated multiple industries, but maybe one of the hardest hit has been travel and hospitality.
Marketers have seen, and used, every available euphemism for COVID-19 in marketing messages, but it’s beginning to sound a bit tired.