The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? Here are 10 ways we can mitigate what might seem like a disaster.
Bobit Business Media brands stepped up to support salon professionals when they needed it the most — when COVID-19 closed their doors.
Product marketing has been around as long as tech products have been on the market, but many business people struggle with it. They don’t have a full grasp of what B2B product marketing involves and how it can help their companies. Let’s look at some scenarios where good product marketing would be helpful.
Continually reassessing how your audiences prefer to consume content is key to executing successful B2B content marketing campaigns.
The event business has been turned upside down, so my annual post covering B2B marketing conferences of 2020 is due for a refresh.