People always ask what they should read to keep up on B2B marketing. Naturally, I have favorite sites, since I need to keep up myself.
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year.
B2B marketers have a dilemma. Proprietary websites are emerging as their primary demand-generation channels.
B2B text message marketing also is growing in popularity, and for good reason.
Forecasting the future is a dangerous but irresistible practice for observers like myself.
Tech and data tilted the art and science balance of marketing and enabled much more precise targeting and personalization.
The notion that more data is always better has been soundly debunked.
A case study with “a return of over 1,000 times what we invested” on a lead generation campaign is one worth reading for any marketer.