Clue in Your Copywriter
June 5, 2017 at 8:52 am

According to Kantar Media, in 2017, total pharma ad agencies cut their spending by nearly 5% — the first drop since 2008. Some media experts are baffled by this pullback. After all, the economy is good, we have a friendly FDA, plenty of important and innovative molecules, and despite his threats, the president has done […]

TM Top 3: May 19
May 19, 2017 at 8:00 am

Congrats, marketers! You made it to another Friday — let’s celebrate with an episode of “TM Top 3.”

Why the Agency Model Is Dying
May 17, 2017 at 8:00 am

The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being

Walk a Mile in Your Client’s Shoes
January 24, 2017 at 9:08 am

Agency folks love to complain about the pace of our work, the numerous bosses (AKA “clients”), the often restricted budgets, creative

Please Stop Stealing
August 16, 2016 at 8:30 am

With the tumultuous 2016 presidential election ahead of us, you can’t crawl out of bed without something political crawling in.