Agencies

According to Kantar Media, in 2017, total pharma ad agencies cut their spending by nearly 5% — the first drop since 2008.

According to Kantar Media, in 2017, total pharma ad agencies cut their spending by nearly 5% — the first drop since 2008. Some media experts are baffled by this pullback. After all, the economy is good, we have a friendly FDA, plenty of important and innovative molecules, and despite his threats, the president has done […]

Congrats, marketers! You made it to another Friday — let’s celebrate with an episode of “TM Top 3.”

The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being

A number of developments are likely to impact the legal landscape for marketing and advertising in 2017. Regulatory changes stemming

Agency folks love to complain about the pace of our work, the numerous bosses (AKA “clients”), the often restricted budgets, creative

Some big ad agencies are being investigated for price-fixing. Rebecca Meiklejohn, a government antitrust attorney based in New York, is

What do you get when you mix an adorable unicorn, a saucy prince, poop jokes galore and YouTube? A viral marketing success story.

How much of our intellectual property should we be willing to give away to win business?

With the tumultuous 2016 presidential election ahead of us, you can’t crawl out of bed without something political crawling in.