According to Kantar Media, in 2017, total pharma ad agencies cut their spending by nearly 5% — the first drop since 2008.
According to Kantar Media, in 2017, total pharma ad agencies cut their spending by nearly 5% — the first drop since 2008. Some media experts are baffled by this pullback. After all, the economy is good, we have a friendly FDA, plenty of important and innovative molecules, and despite his threats, the president has done […]
The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being
A number of developments are likely to impact the legal landscape for marketing and advertising in 2017. Regulatory changes stemming
What do you get when you mix an adorable unicorn, a saucy prince, poop jokes galore and YouTube? A viral marketing success story.
How much of our intellectual property should we be willing to give away to win business?