Agencies

A number of developments are likely to impact the legal landscape for marketing and advertising in 2017. Regulatory changes stemming

Agency folks love to complain about the pace of our work, the numerous bosses (AKA “clients”), the often restricted budgets, creative

The holiday season is upon us, so break out those ugly Christmas sweaters!

Some big ad agencies are being investigated for price-fixing. Rebecca Meiklejohn, a government antitrust attorney based in New York, is

What do you get when you mix an adorable unicorn, a saucy prince, poop jokes galore and YouTube? A viral marketing success story.

How much of our intellectual property should we be willing to give away to win business?

“Mad Men” blazed the trail, literally, in healthcare marketing. In the first years of medicine-related ads, cigarette companies and

With the tumultuous 2016 presidential election ahead of us, you can’t crawl out of bed without something political crawling in.

Getting your message in front of consumers does wonders for a brand, but why pay to build awareness when you could pay for conversion?

In this eye-opening presentation, Jay Baer reveals brand-new, proprietary research into why and where your customers complain.