Clue in Your Copywriter
June 5, 2017 at 8:52 am

Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual. The nature of just what an agency is and what it does has many definitions. But the key issue is whether the agency, internal or external, is a strategic partner or just another […]

TM Top 3: May 19
May 19, 2017 at 8:00 am

Congrats, marketers! You made it to another Friday — let’s celebrate with an episode of “TM Top 3.”

Why the Agency Model Is Dying
May 17, 2017 at 8:00 am

The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being