I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a “Lifetime Achievement” honor by Marketing EDGE as part of its EDGE Awards.
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.
There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, and martech vendors.
Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual.
Nothing causes the creative team more stress than clients who never seem happy with the creative work.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
In business school you’re taught the concept of competitive landscape, the notion that this landscape is dynamic and ever changing.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
According to Kantar Media, in 2017, total pharma ad agencies cut their spending by nearly 5% — the first drop since 2008.
While we all hunker down, work from home, and stream video content, I thought it would be a wonderful idea to talk to one of the original greats in long-form video advertising, Tim Hawthorne, founder of Hawthorne Advertising. On June 1, Tim will be bestowed a “Lifetime Achievement” honor by Marketing EDGE in New York […]