Nothing causes the creative team more stress than clients who never seem happy with the creative work.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
In business school you’re taught the concept of competitive landscape, the notion that this landscape is dynamic and ever changing.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
According to Kantar Media, in 2017, total pharma ad agencies cut their spending by nearly 5% — the first drop since 2008.
Without advance agreement on a well-prepared creative brief by both the creative group and the client, the creative team must work in a vacuum. This sets up the creative project for failure. How can you avoid this nightmare? Prepare a written creative brief — the missing link for successful creative development.
The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being
A number of developments are likely to impact the legal landscape for marketing and advertising in 2017. Regulatory changes stemming