Marketers have seen, and used, every available euphemism for COVID-19 in marketing messages, but it’s beginning to sound a bit tired.
I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a “Lifetime Achievement” honor by Marketing EDGE as part of its EDGE Awards.
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.
There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, and martech vendors.
Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual.
Nothing causes the creative team more stress than clients who never seem happy with the creative work.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
In business school you’re taught the concept of competitive landscape, the notion that this landscape is dynamic and ever changing.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi