Clue in Your Copywriter
June 5, 2017 at 8:52 am

Without advance agreement on a well-prepared creative brief by both the creative group and the client, the creative team must work in a vacuum. This sets up the creative project for failure. How can you avoid this nightmare? Prepare a written creative brief — the missing link for successful creative development.

TM Top 3: May 19
May 19, 2017 at 8:00 am

Congrats, marketers! You made it to another Friday — let’s celebrate with an episode of “TM Top 3.”

Why the Agency Model Is Dying
May 17, 2017 at 8:00 am

The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being

Walk a Mile in Your Client’s Shoes
January 24, 2017 at 9:08 am

Agency folks love to complain about the pace of our work, the numerous bosses (AKA “clients”), the often restricted budgets, creative