There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, and martech vendors.
Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual.
Nothing causes the creative team more stress than clients who never seem happy with the creative work.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
In business school you’re taught the concept of competitive landscape, the notion that this landscape is dynamic and ever changing.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
According to Kantar Media, in 2017, total pharma ad agencies cut their spending by nearly 5% — the first drop since 2008.
There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, marketing technology vendors, and more. Accolades are important, but often to the agencies themselves, where recognition serves as a recruiting tool and validation. When selecting agency partners, you should focus less on who’s the “best” and more on […]
The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being