Agencies

Clue in Your Copywriter
June 5, 2017 at 8:52 am

There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, marketing technology vendors, and more. Accolades are important, but often to the agencies themselves, where recognition serves as a recruiting tool and validation. When selecting agency partners, you should focus less on who’s the “best” and more on […]

TM Top 3: May 19
May 19, 2017 at 8:00 am

Congrats, marketers! You made it to another Friday — let’s celebrate with an episode of “TM Top 3.”

Why the Agency Model Is Dying
May 17, 2017 at 8:00 am

The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being