Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual.
Nothing causes the creative team more stress than clients who never seem happy with the creative work.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
In business school you’re taught the concept of competitive landscape, the notion that this landscape is dynamic and ever changing.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
According to Kantar Media, in 2017, total pharma ad agencies cut their spending by nearly 5% — the first drop since 2008.
Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual. The nature of just what an agency is and what it does has many definitions. But the key issue is whether the agency, internal or external, is a strategic partner or just another […]
The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being
A number of developments are likely to impact the legal landscape for marketing and advertising in 2017. Regulatory changes stemming