Agencies

Clue in Your Copywriter
June 5, 2017 at 8:52 am

Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators. And if the marketing universe looks almost totally different today than it did in the “Mad Men” age of the 1960s, Lester deserves the lion’s share of the credit. That he recently saw the legendary J. Walter Thompson merged […]

TM Top 3: May 19
May 19, 2017 at 8:00 am

Congrats, marketers! You made it to another Friday — let’s celebrate with an episode of “TM Top 3.”

Why the Agency Model Is Dying
May 17, 2017 at 8:00 am

The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being

Walk a Mile in Your Client’s Shoes
January 24, 2017 at 9:08 am

Agency folks love to complain about the pace of our work, the numerous bosses (AKA “clients”), the often restricted budgets, creative