Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
Nothing causes the creative team more stress than clients who never seem happy with the creative work.
In business school you’re taught the concept of competitive landscape, the notion that this landscape is dynamic and ever changing.
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
According to Kantar Media, in 2017, total pharma ad agencies cut their spending by nearly 5% — the first drop since 2008.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators. And if the marketing universe looks almost totally different today than it did in the “Mad Men” age of the 1960s, Lester deserves the lion’s share of the credit. That he recently saw the legendary J. Walter Thompson merged […]
The ad industry is changing. Large multi-regional advertising powerhouses, which once dominated all major marketing, are being
A number of developments are likely to impact the legal landscape for marketing and advertising in 2017. Regulatory changes stemming