Affiliate Marketing

Amid Too Many Choices, App Consumers Rely on Word-of-Mouth Marketing
May 30, 2012

Word-of-mouth marketing has always been powerful. In a marketplace awash in advertising, there's no more authentic influence than the voice of someone you know or trust. In the mobile world, that influence is outsized. So much of the activity we conduct on iPhones, Androids, iPads and other devices is social. The modern consumer is comfortable seeking and giving advice on everything from movies to restaurants to childcare to entertainment and information sources.

An Analysis of ShareASale: Featured Program of the Week vs. Holiday Center
January 26, 2012

Some affiliate networks offer ways to advertise your affiliate program to their affiliate base. ShareASale is one of the networks I have the most experience with; especially when it comes to these internal affiliate recruitment options. I’ve tried different ShareASale options in the past, and have found two to be the most effective: Featured Program of the Week Option (FPOW), which is currently priced at $450/week, and Holiday Center, which currently costs $75-$100/year depending on how many categories (see your options below) you place your ad in. …

10 Commandments of Affiliate Web Design
January 19, 2012

Affiliate Web design is not only unique because it’s purpose is to generate conversions—in contrast to providing an outlet for frustrated artists—but it has to do so in a limited environment where the conversion has to happen on a third-party site. Here are the 10 key Web design rules for affiliates.

Affiliate Governance in Paid Search: Asserting Control to Boost Overall Performance
September 1, 2011

Your affiliate marketing and paid search programs are intrinsically linked. For instance, your brand uses paid search to generate leads, while at the same time your affiliates use paid search to generate leads for you. Paid search and affiliate marketing success often depends on integrating your paid search program with your affiliates’ programs. This can be accomplished through affiliate governance.

3 Ways to Sell More Effectively to Baby Boomers
June 2, 2011

With 60 million baby boomers online, marketers need to pay attention to this generation. An estimated 78.2 percent of boomers are online, accounting for one-third of the internet population. As boomers control more than $2 trillion in annual spending, this demographic represents a sizeable opportunity for marketers who target them. Baby boomers spend more time (39.3 hours per month in 2010) and money ($650 per three-month period in 2010) online than any other demographic. Brand marketers looking to reach this segment should take these three tips into consideration:

E-Commerce VP's Make Big Bucks
March 2, 2011

Want to pull in the big bucks in interactive marketing? Then consider aiming for the position of vice president of e-commerce. A salary guide, prepared by executive recruitment firm Crandall Associates, reports that executives who lead a company's e-commerce marketing strategy earn an average of $155,900 a year. The pay range for the role of VP, e-commerce, is $113,700 to $203,400.

Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store Ecommerce strategy can significantly increase customer acquisition, loyalty and conversion rates.  Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
 
This handy offering will show you  ...
- How to develop several online stores that cater to distinct customers
- Ways to optimize separate checkout flows based on product
- Reasons for using multiple storefronts
- Best practices for a multi-store business
- And more
 
Strengthen your brand, personalize the customer's shopping experience and increase sales with a multi-store strategy.

Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store Ecommerce strategy can significantly increase customer acquisition, loyalty and conversion rates.  Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
 
This handy offering will show you  ...
- How to develop several online stores that cater to distinct customers
- Ways to optimize separate checkout flows based on product
- Reasons for using multiple storefronts
- Best practices for a multi-store business
- And more
 
Strengthen your brand, personalize the customer's shopping experience and increase sales with a multi-store strategy.

Why 2011 Will Be a Significant Year in Marketing
January 17, 2011

The new year always inspires a wave of industry forecasts that offer varying degrees of inspiration and pithy buzz phrases. Certainly the parade of fairly new gadgets like 3-D TVs, tablet PCs and home videoconferencing systems provide the basis for much trend fodder.

Why 2011 Will be a Significant Year in Marketing
January 17, 2011

The new year always inspires a wave of industry forecasts that offer varying degrees of inspiration and pithy buzz phrases. Certainly the parade of fairly new gadgets like 3-D TVs, tablet PCs and home videoconferencing systems provide the basis for much trend fodder.