Affiliate Marketing

How to Start a Holiday Affiliate Site
December 16, 2013

As a performance marketer, you're almost certainly on the lookout for the latest trends and fads to take advantage of. In addition, looking through those "evergreen" niches to find the right one for you is also an everyday activity, right? Well, those are both essential for choosing a new niche for your next affiliate site, but there's another type of site that many people overlook. Holiday-themed sites. No matter what part of the world you're in, there are many different holidays to choose from, and they can all make a lot of money.

Tips for Successful Affiliate Program Management
November 13, 2013

There are of thousands of opinions on how to build a successful affiliate program. The easiest way to sum it up is to say the affiliate manager needs to "get it." If they don't understand affiliate marketing, the program will never see its full potential. It took me a few years to really get it. Honestly, there's no right answer. Every single month I make adjustments to my programs. Affiliate marketing evolves daily, and managers that get it evolve too.

10 Spoooooooky Myths About Affiliate Marketing
October 31, 2013

It's that time of year again! Tonight the streets will be filled with little ghosts and goblins and princesses and superheroes as trick-or-treating begins in earnest. But it's not just scary costumes, black cats, and witches you need to worry about this Halloween — it's the spoooooky myths about affiliate marketing you need to watch out for! Here they are. Prepare to be very, very frightened. OK, not really.

5 Tips for Managing an Affiliate Marketing Program
October 21, 2013

So you've built an awesome new product, and you know that somewhere out on the internet is the perfect special someone who wants to buy all of them now! You have already set up your online store, put up a few advertisements, and now you wait for the millions of people to come to your site and buy, buy and buy! Unfortunately, that doesn't always work because there are so many new products, and shoppers are continuously bombarded by competing ads everywhere they click. Perhaps you might want to try some affiliate marketing.

Back-to-School Marketing Attribution 101: 4 Lessons
August 30, 2013

By mid-summer, a little voice inside almost every consumer, no matter his or her age, says, "Go buy a Trapper Keeper. Get a cool backpack. Find a new pencil sharpener. Go. Now." Back-to-school shopping is such an ingrained tradition, one might think it should be an easy win for marketers. Today, however, consumers have far more products from which to choose, and marketers have many more channels through which to deliver their messages.

Groupon Debuts its Own Affiliate Marketing Platform
August 20, 2013

In recent years, Groupon's been teaming up with 100,000 deals and coupon bloggers to run commission-based ads on their sites. Yesterday, the Chicago-based company announced Groupon Partner Network (GPN), a self-serve affiliate marketing platform for bloggers and other publishers that want to make cash pitching deals to their readers. The GPN platform has been in the pilot stage for the past few weeks, but is now available globally.

6 Myths About Affiliate Marketing
August 16, 2013

Affiliate marketing exists because it can be very successful. However, there are quite a few affiliate marketing myths that revolve around this topic. For those who are unfamiliar, affiliate marketing is a way of rewarding other companies and/or business partners who bring you customers because of their marketing efforts. You can also think of affiliate marketing from the flip side: If you wanted to be an affiliate company, your job is to bring online traffic and/or customers to businesses and then you get paid for it.

Affiliate Marketing 101: Top Tips for Success
August 9, 2013

There are many different techniques in web marketing that are effective in producing results, and the methods you choose depend on your level of technological capabilities. You should know what you'll be selling, and who wants to buy it. Online marketing isn't spamming everyone you can find and trying to turn a profit. To be a success, you must understand what you're doing and develop a successful strategy.

The Evolution of Content: The Past 10 Years of Direct Marketing, Part 5
July 30, 2013

Marketers and content creators who are still standing after the Internet burst into their lives are probably glass-is-half-full types. They're the ones who call the new channel an "opportunity" and maybe even "a challenge," but say so with excitement in their voices. They're the ones who were happy when blogging became mainstream, Craigslist emerged as the place to list classified ads and smartphones took over every method of communication except audible conversations.

How to Earn More Through Affiliate Marketing
July 22, 2013

If you're new to affiliate marketing, this guide will help you maximize the time, energy and sweat that you put into your site or mobile app. Online publishers of all stripes, whether they be a large editorial site like LuckyMagazine.com or Gawker, social channels like Twitter or YouTube, a forum, or blogs like fashion blogs, mommy blogs or consumer electronics blogs — are using affiliate marketing to make money.