There are lots of myths out there surrounding affiliate marketing, and these can frequently cause brands/businesses to pass on these kinds of programs. It's important you understand some of these myths so you can make the correct decisions for the future growth of your business. Whether you're the brand manager at a Fortune 100 brand or the marketing director/everything else at a startup, setting up a solid affiliate program can open a revenue avenue without much of the hassle usually associated with setting up new marketing initiatives.
Running your own affiliate program can be a viable business model and helpful to a number of other online businesses, publishers and advertisers. However, it can be a difficult, time-consuming undertaking that you must prepare for extensively. If you're thinking about starting your own affiliate program, be sure to consider these five tips:
We've spent a lot of time focusing on content marketing and various types of digital strategies in the past month, but it's time to turn our attention back to affiliate marketing. While affiliate marketing has started to calm down a bit, it's still an extremely profitable way to make money online and that's why we're revisiting it. Whether you're an industry veteran or a bright-eyed novice, these three simple tips can help you increase your affiliate sales in no time and lead you down the path to becoming a super affiliate.
The headline may sound a bit weird right now, but stay with me. Things will get more clear. So I just got back from the "Amazing Spider-Man 2″ movie premiere and I thought this would be an excellent time to talk about one killer marketing strategy that "The Amazing Spider-Man 2″ used. So what about Spider-Man? How the hell on earth can he increase your affiliate sales and conversions? Well, not the actual Spider-Man, even though he probably could, as he's a superhero after all. But in all seriousness, I'm talking about the movie pre-launch promotion process.
It was the year Forrest Gump sorted through a box of chocolates, the only strike happening in Major League Baseball was between the players and management, and Sheryl Crow declared, "All I wanna do is have some fun." 1994 was also the year affiliate marketing officially burst on the scene. Now, 20 years later, the affiliate industry is poised to grow to $4.5 billion by 2016, according to analysts at Forrester Research.￼ I'll take a look at the past two decades in affiliate marketing, dispelling common myths, highlighting milestones and sharing the biggest opportunities on the horizon.
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools and a meaningful investment. Moderated by Lee Odden, CEO of TopRank Online Marketing, here's a recap of the Creative Content Marketing: From Strategy to Execution session at ClickZ Live New York 2014.
Online affiliate marketing is still in its infancy. Many trace the channel's roots to the mid-90s, when several retailers developed platforms that would track third-party online referrals and award sales commissions on completed transactions. The concept of commissionable transactions wasn't new. Recall "Avon calling" and door-to-door encyclopedia salesmen. However, when translating that model online, new issues arose. The lack of geographical boundaries brought into question tax nexus in the U.S. and marketing rights in foreign countries. The lack of face-to-face transactions forced a re-examination of disclosure requirements. And these issues are still being discussed today.
Affiliate marketing is stagnant and ripe for innovation. In-content "affiliate" or "performance" marketing — driving traffic through product links embedded in original content — is one of the oldest business models online, and it's barely changed in a decade. This year change is emerging. A new affiliate exchange, bringing merchants and publishers together to buy and sell clicks in real time, launched in the summer of 2013. This new content-driven commerce exchange is picking up steam. As a result of this exchange and others like it, publishers will unlock billions of dollars in revenues in the next five years.
Programmatic marketing is tailor made for direct marketers. Why? Because direct marketers know the identity of our customers and opt-in prospects and that data can be matched with browser IDs. Matched customer data takes online advertising beyond retargeting. After clearing away the techno-speak, what you discover about programmatic marketing, or real-time bidding (RTB), is a hidden opportunity for direct marketers. With a 35 percent growth rate projected in the next three years, programmatic marketing is an online opportunity every direct marketer
It's no secret that some of the best digital marketers in the world have a background in affiliate marketing. Much of the technology, strategy and principles we use everyday as online marketers have their roots in the early days of affiliate marketing. These are the guys that were developing and using tracking scripts (before Analytics and Woopra), CMS scripts (before WordPress and Drupal), spy tools (before SpyFu and MixRank) and split testing scripts (before Optimizely and Visual Website Optimizer) that we now take for granted in our careers.