WPP’s research subsidiary Kantar Video has rolled out a new measurement and syndication platform, which executives believe will help accelerate advertisers’ adoption of online video.
Although small businesses are still spending more on search advertising than in the previous year, growth is slowing down, according to the latest quarterly report from WebVisible released Thursday.
Marketers agreed that the Facebook-Bing deal should make the phones ring a bit more often in the companies' ad sales department. ClickZ reached out to agencies last week to gauge their reactions to the social-and-search marriage.
Just in case you weren’t certain if online advertising is back, the latest forecast from Magna Global says when 2010 is over, web ad dollars will hit $25.6 billion up by 12.1 from 2009.
In the last two weeks, the company has introduced several advertising plans, courted Madison Avenue at Advertising Week, the annual industry conference, and promoted Dick Costolo, who has led Twitter’s ad program, to chief executive — all signs that Twitter means business about business.
This past summer, PepsiCo gathered 150 brand managers for a two-day "summit" at its Purchase, N.Y., headquarters. The meeting was to evaluate 20 emerging media startups that conceivably could help the soft drink and snack food behemoth better market its products.
While there will be only a moderate increase in overall ad spending in 2011, Borell Associates, a research and consulting firm that tracks local advertising, forecasts continued strong growth for online advertising, including mobile, in its 2011 Ad Forecast Memo.
The augemented reality program uses Hotels.com's claymation character "Smart" to guide people through cities.