Advertising

Kantar Video Presents Videolytics
October 29, 2010

WPP’s research subsidiary Kantar Video has rolled out a new measurement and syndication platform, which executives believe will help accelerate advertisers’ adoption of online video.
 

Adobe Offers Alternative to iAd
October 28, 2010

Announced today at the Adobe Max developers conference, the collaboration will define two full-screen ad formats in a bid to create a new industry standard for mobile device ads.

Decrease Seen in Search Ad Spending
October 25, 2010

Although small businesses are still spending more on search advertising than in the previous year, growth is slowing down, according to the latest quarterly report from WebVisible released Thursday.

Agencies Expect Ad Spending Will Increase on Facebook, Bing
October 19, 2010

Marketers agreed that the Facebook-Bing deal should make the phones ring a bit more often in the companies' ad sales department. ClickZ reached out to agencies last week to gauge their reactions to the social-and-search marriage.

Online Ads See 12 Percent Increase
October 18, 2010

Just in case you weren’t certain if online advertising is back, the latest forecast from Magna Global says when 2010 is over, web ad dollars will hit $25.6 billion up by 12.1 from 2009.

Online Ad Revenue Rises
October 13, 2010

U.S. Internet-advertising revenue increased 14% in the second quarter to a record $6.2 billion, according to an industry report, fueled by rising demand for digital-video ads

Twitter Amps up Ads
October 11, 2010

In the last two weeks, the company has introduced several advertising plans, courted Madison Avenue at Advertising Week, the annual industry conference, and promoted Dick Costolo, who has led Twitter’s ad program, to chief executive — all signs that Twitter means business about business.

PepsiCo Looks to Expand Its Horizons
October 11, 2010

This past summer, PepsiCo gathered 150 brand managers for a two-day "summit" at its Purchase, N.Y., headquarters. The meeting was to evaluate 20 emerging media startups that conceivably could help the soft drink and snack food behemoth better market its products.

2011 Online Ad Growth to Outpace Total Ad Spend Growth
September 9, 2010

While there will be only a moderate increase in overall ad spending in 2011, Borell Associates, a research and consulting firm that tracks local advertising, forecasts continued strong growth for online advertising, including mobile, in its 2011 Ad Forecast Memo.