With the economic crisis forcing small business owners to slash costs while building up sales and revenue, e-commerce is increasingly being seen as an attractive market environment for small businesses to operate within. In an online environment, trade is relatively open in terms of market access. Small businesses can compete on a level playing field with their larger industry competitors, and minimize their business costs.
E-mail marketing, search engine marketing and online display advertising continue to outpace offline media, direct mail and mobile as the strongest-performing advertising channels.
2008 was a tumultuous year for marketers — it exposed cracks in many of the marketing strategies advertisers have relied on for so long. In 2009, marketers need to rethink their business strategies in order to remain relevant this year and beyond. I may not have a crystal ball, but here are a few trends I expect we'll see this year:
How does cost per click change with average position and the number of words in the searcher's query?
"If you are doing Pay-Per-Click Advertising for some time, you have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. Even after having your best keywords & a very compelling sales copy — your PPC campaign may fail. And among many reasons, the one that I'm going to elaborate on is your Ad Copy.
Sometimes we tend to forget that no matter how technical the whole PPC gets with things like Quality Score, Campaign Optimization etc. — An Ad Copy is still just an Ad Copy. It has much less technicality and if you can keep it plain and simple, it would probably work best for you."
— Jan. 12, "9 Tips to Write Effective Google AdWords Copy," posted by Saad Kamal, Search Engine Journal
Talk of a future with addressable and measurable advertising on television is nothing new. Visionaries were talking about it in the early 1980s. It was all the rage in the "information superhighway" discussions of the early '90s. And, it was certainly foreshadowed in many of the early online ad businesses of the middle and late…
U.S. Internet advertising revenue for the first six months of 2008 was $11.5 billion, a 15.2 percent increase over the first half of 2007. In the second quarter of 2008, revenue was up 12.8 percent over the same period of 2007 and showed a slight decline of 0.3 percent from the first quarter of 2008, according to an Interactive Advertising Bureau report in conjunction with PricewaterhouseCoopers that covered the first six months and second quarter of 2008.
Nearly half of the national advertisers surveyed in a recently published study are pursuing local online advertising.
At a time when our two presidential candidates dominate the national stage with rhetoric and negative ads, there is much our country could learn from the Olympic Games.
A new survey from Eloqua has revealed that despite the sagging economy, marketers in general have a positive outlook on their contributions to their companies’ success and plan to significantly increase their budgets in the next three years, as well as increase their staffs.