In programmatic, the advertising industry has lost the value of direct relationships.
The BRAND United Optichannel Award was created to honor brands that demonstrated excellence in a multichannel marketing campaign.
There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, and martech vendors.
Sasha Baron Cohen took Facebook to task last week with his speech at the Anti-Defamation League.
Advertising has played a vital role in the internet’s mass adoption.
Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?
TikTok users are accustomed to engaging with one another through “Hashtag Challenges.”
For Thanksgiving, Philadelphia Cream Cheese created an campaign in the U.S. to creatively “expose” a Thanksgiving cover-up.