In this episode, Melissa shares the guerilla marketing campaign for the single Canadian stop of The Rolling Stone’s No Filter Tour.
This year, Google is making a lot of moves to compete with Amazon, Instagram, and more.
This week, Miller Lite announced a new tech item: the Cantroller.
Google is reinventing its Universal App Campaigns (now called Google App Campaigns) with three new features coming this July.
Programmatic advertising offered the promise of having systems of processes govern media buying.
Yes — today, data is very easy to find. How do you acquire all of that data without high margins and fees? An answer is bidstream data.
In this episode, Melissa celebrates the three-year anniversary of “What Were They Thinking?”
Marketing stunts either pan out and seem like some kind of clever guerilla marketing tactic, or they fall flat.
Marketing moves to where consumers convert, so political ads are moving in droves to Facebook.
In this episode, Melissa shares the first brand campaign from Discover Puerto Rico.