Learn which Google Ads metrics are most important and what they can tell you about how to make your campaigns more successful.
VisitLEX, the tourism office of Lexington, Ky., launched a new campaign recently to highlight how the city is the Horse Capital of the World. The new campaign features ASMR and a horse, so clearly it's more of a 'Neigh-SMR' campaign.
Effective self-regulation serves to keep pace with innovations in our field, and “point the way” for other companies as issues arise.
In this episode, Melissa looks at a new campaign from Nippon Airways, called “Japan Elevated.”
Successful Google Ads advertisers focus more on conversions, while unsuccessful advertisers focus more on traffic.
CMOs should always aim to tie their ad campaigns to incremental sales impact.
When it comes to programmatic advertising, it’s easy to become preoccupied with its perceived constraints.
Who are you? What do you stand for? Can your customers summarize it? That’s your brand. Your brand essence.
Brands with content marketing plans have newsjacked before. But perhaps not as quickly and as well as Aer Lingus did.