Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself.
When P&G’s Marc S. Pritchard speaks, marketers listen.
This year, the idea of back-to-school essentials has been turned on its head in a new PSA to make a point about school shootings.
B2B digital marketing success isn’t always as easy to quantify, even with the measurability of digital, but it can be done.
One of the best sources of Google Ads performance-enhancing-data is Google Analytics.
The “Corn War” has been going on since the Super Bowl, and Bud Light doesn’t show signs of stopping, despite a judge’s ruling.
Amazon is gaining advertising market share after a long period where Google and Facebook have been dominant leaders. Although Amazon's digital ad revenue in Q1 2019 lagged behind record numbers reported in the previous quarter, ad sales continue to grow year-over-year, and the e-commerce giant has set its sights on the global digital ad market.…
If you rely solely on Google Ads for your SEM, then you’re missing out on an opportunity to increase your leads and sales from Bing.
Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in marketing.