In this episode Melissa shares a new partnership from Cheez-It and House Wine, bringing a snack and beverage pairing to its fans.
The success or failure of user acquisition advertising campaigns comes down to creative testing.
Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers.
In Shutterstock’s new campaign, it both celebrates the Moon landing and makes the case for how it has the tools needed to recreate it.
Kekionga Cider Company decided it wanted to attract audience and enter new retail markets with its cider in 2018.
To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets.
Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players
Adidas UK promoted the new home kit for Premier League team Arsenal on Twitter, but sadly it didn’t go as planned.
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.