Yes — today, data is very easy to find. How do you acquire all of that data without high margins and fees? An answer is bidstream data.
In this episode, Melissa celebrates the three-year anniversary of “What Were They Thinking?”
Marketing stunts either pan out and seem like some kind of clever guerilla marketing tactic, or they fall flat.
Marketing moves to where consumers convert, so political ads are moving in droves to Facebook.
In this episode, Melissa shares the first brand campaign from Discover Puerto Rico.
Google is feeling the heat from Instagram and Amazon, so it’s lighting a fire under itself to make shopping seamless from anywhere.
Advertisers need to rethink the way they build their brand assets and communication channels.
Google is always working to ensure as many consumer eyeballs as possible remain on its platforms.
In this episode, Melissa shares how direct-to-consumer canned water startup Liquid Death is shaking things up in the CPG market.