Even as Facebook’s trying to sell its audience on Portal, consumer have doubts about the platform’s data privacy.
Look to these three examples of experiential marketing when creating innovative out-of-home ad campaigns.
It’s taken years for smart TVs and addressable advertising to really hit their stride, and one is further ahead than the other.
With DMA’s &Then18 in Las Vegas taking place this past week, I may report that the transformation to data-driven marketing is complete.
What an ad says is just as important as where it is displayed and who sees it.
Brands must take a stand on societal issues, because consumers now expect it, says Marc S. Pritchard, chief brand officer at P&G.
With Colin Kaepernick being the face of #JustDoIt, Nike stock is at a record high.