In this episode Melissa shares how Payless pranked a bunch of influencers with a campaign that then went viral.
How can a brand use Instagram advertising to find and engage customers? Follow these four essential tips for advertising on Instagram.
Owning a Mercedes is an emotional experience even before it happens — it’s about hopes and aspirations. The purchase is an achievement.
Out-of-home is surpassing other forms of traditional marketing. It is one type of advertising people can’t ignore or turn off.
Learn how to calculate how much can you afford to pay per click in Google Ads to generate your desired return on investment (ROI).
Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are saying to leave.
Marketers may not want to get excited about advertising on Facebook Portal just yet, despite being all-in on ads in the network.
Here’s more about the awards, from the Silver Apple honorees themselves.