If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.
Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them.
With the cost of a 30-second Super Bowl ad clocking in at $5.6 million, stakes were high, as usual, for advertisers.
According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours?
Over time, the simplicity of Google’s results page has clearly eroded. The Google SERP today is visually very noisy, with lots of distr
A Super Bowl ad costs a lot of money, so you’d think that a presidential re-election campaign would have its optichannel game down pat.
Every marketer has done painstaking research to understand where mobile makes an appearance.
Writers recently say how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions.