For Thanksgiving, Philadelphia Cream Cheese created an campaign in the U.S. to creatively “expose” a Thanksgiving cover-up.
Gun ads and marketing killed their children. That’s what survivors and relatives of the Sandy Hook massacre allege.
In this episode, Melissa looks at an out-of-home campaign for HBO’s “Watchmen” enhanced by augmented reality.
Social media has been a key part of this generations’ formative years, and in return, Gen Z has altered social media.
Advertisers may not care that President Donald Trump uses Twitter like a broadcast channel, creating news by posting there.
Mobile, social, and other digital media are increasingly connected to OOH advertising.
In celebration of the spooky season, Budweiser put a Halloween spin on its “Drink Wiser” campaign.
Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual.
Gen Z is completely shifting the way advertisers work.