A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.
Bit by bit, Google has been changing the terms of its SEO strategy deal with healthcare marketers.
Learn how to prevent kids from wasting your Google Ads budget on mobile apps.
Here’s how to ensure hosts endorse your content.
In this episode, Melissa shares the guerilla marketing campaign for the single Canadian stop of The Rolling Stone’s No Filter Tour.
This year, Google is making a lot of moves to compete with Amazon, Instagram, and more.
This week, Miller Lite announced a new tech item: the Cantroller.
Google is reinventing its Universal App Campaigns (now called Google App Campaigns) with three new features coming this July.
Programmatic advertising offered the promise of having systems of processes govern media buying.