A UK sexist ad ban is seeing surprising backlash on Twitter.
Three trends and tactics are likely to define digital marketing in 2019: Amazon, Audiences and Automation.
In this episode Melissa shares how Payless pranked a bunch of influencers with a campaign that then went viral.
How can a brand use Instagram advertising to find and engage customers? Follow these four essential tips for advertising on Instagram.
Owning a Mercedes is an emotional experience even before it happens — it’s about hopes and aspirations. The purchase is an achievement.
Out-of-home is surpassing other forms of traditional marketing. It is one type of advertising people can’t ignore or turn off.
Learn how to calculate how much can you afford to pay per click in Google Ads to generate your desired return on investment (ROI).