Pedigree has a new campaign helping animal shelters provide virtual dog adoption interview possibilities via Zoom.
It’s not a question that COVID-19 has devastated multiple industries, but maybe one of the hardest hit has been travel and hospitality.
U.S. advertisers are expected to have spent $3.8B in 2019 and $5B this year on OTT advertising. The question is: Will it perform?
Despite dealing with a pandemic and quarantines, a number of brands put out campaigns to celebrate Earth Day, including Yeti.
In the current COVID-19 marketing environment, there have been drastic shifts made.
Programmatic is the next technological stage of ad buying, and even the health crisis can’t delay its global adoption.
According to a new survey conducted by the ANA, more than 90% of respondents indicated they have adjusted their messaging.
If emotion-based advertising motivates consumer behavior, should marketers use it, especially right now?
It’s time to take stock of what we do on behalf of our brands and clients, to immediate effect.
The Ad Council has teamed up with a bevy of partners to show people why they need to #StayHome in order to save lives.