Invoca deployed account scoring to identify companies that fit its customer profile, and mailed dimensional mail kits to each one.
Gone are the days of worshiping vanity marketing metrics (thankfully).
I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM).
Here are four steps that should lead to more successful campaigns and a higher close rate on your account-based marketing efforts.
The key to the successful adoption of a CDP is a deep understanding of the use cases and how they apply to your organization.
Join Blackline and Demandbase to hear two every-day ABM practitioners dive into how they budget for an ABM strategy.