The countdown is on for the Annual Election Period. What makes for a successful AEP goes beyond strategy, creative and media.
Getting the age-in year “right” relies not only on a tightly managed communication plan but also the content to support it.
In business school you’re taught the concept of competitive landscape, the notion that this landscape is dynamic and ever changing.
The old way of “house-holding” is relevant when making some household purchases, but it’s not relevant for individual purchases.
If you’re in control of marketing and you’ve ignored the direct mail channel – you may be making a mistake.
Marketers are testing DRTV to scale acquisition but are disappointed by the results. Here are 3 tips for a successful DRTV test.