The old way of “house-holding” is relevant when making some household purchases, but it’s not relevant for individual purchases.
If you’re in control of marketing and you’ve ignored the direct mail channel – you may be making a mistake.
Marketers are testing DRTV to scale acquisition but are disappointed by the results. Here are 3 tips for a successful DRTV test.
If you’re responsible for Medicare marketing, you are already prepping for the the Fall … but it’s time to rethink your approach.