The View From Here

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed boost. That's why I wanted to take this opportunity to tell you about eM+C's upcoming All About eMail Virtual Conference & Expo. This free virtual show will be held Nov. 10 and features industry experts discussing the hottest email marketing topics of the day, including:

It seems that a group of retailers and brand manufacturers got together earlier this month and crafted marching orders for technology vendors to change their traditional engagement and delivery models and partner with them in a more meaningful and strategic way — all to meet the needs of today's demanding consumers.

What do cross-channel retailers like to do best (besides make money)? Share their stories and insights with their peers so they can learn from one another. Well, eM+C's sister publication, Retail Online Integration, is giving those retailers a great platform to share their thoughts with its Retail Marketing Virtual Conference & Expo - Fall 2011, which is taking place next Tuesday, Sept. 27.

I'm excited to tell you about a new virtual event that's taking place on Aug. 23 produced by Target Marketing, DirectMarketingIQ and Printing Impressions, eM+C's sister brands.

Focusing on their customers and setting the right expectations for their CEO when it comes to marketing plans are just two of the many priorities chief marketing officers at retail companies are putting on their to-do lists for the remainder of 2011.

I came across a very interesting report this week from White Horse, a digital marketing agency based in Portland, Ore. The Future of In-Aisle Mobile: A Framework for Consumer-Centered Innovation found that 84 percent of smartphone users have engaged in some type of in-store mobile activity related to shopping.

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