How can companies learn from mistakes and results brands have experienced through apology marketing?
The Marketing Drumbeat
Alicia Wiedemann leads DRUM’s strategic processes to balance customer-centric marketing with results-driven media and technologies. Previously, she’s worked for BBDO, Agency212 and MGL, covering clients like GE, eBay, Armstrong and AAA. Bringing that expertise to DRUM, Alicia has implemented innovative tactics like launching personalized video for an insurance company’s retention program that’s delivering 12x ROI, starting a utility’s influencer campaign that’s reached 94% engagement rates, and managing DRUM’s proprietary research tool. This past year, Alicia has built a virtual strategic planning hub for clients and has initiated the agency’s successful PR and marketing program.
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