If you weren’t a marketing professional, you’d probably find it hard to believe that there is a debate of sorts in rather large
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The Data Athlete
Mike Ferranti is the founder and CEO at Endai Worldwide in New York City. In this blog, he plans to offer ideas and perspective that energize, stimulate and motivate performance through the lens of his nearly 20 years of data, technology and marketing experience. Mike draws upon the logical, cultural and subject matter expertise in digital and data-driven marketing—with an occasional parallel between business performance and athletic performance.
Most business leaders want to run an enterprise that is truly “great.” Some are satisfied with running a “good” business, and in many
Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value —
Depending on the size and scope of your advertising and marketing spend, you may have spent time and effort thinking about attribution
Big data has gone full-cycle. Quite a while ago, big data had its beginning within the realm of academic research.
Virtually every brand I’ve met with during the last few months is hungry for new customers. Many organizations are hooked on customer a
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