In this increasingly digital world, expectations for marketing operations have never been higher.
The CMO Mandates
As CMO, where do you start? How do you operationalize customer experience into a technology and data stack that empowers your people?
If you demand your website team structure their reports like this every week, the result will be an ever-improving website.
Let’s address the capabilities required to transform a traditional marketing organization into a modern revenue marketing machine.
Growing marketers must inevitably decide what markeitng operations to centralize and what to decentralize.
By seeing capabilities instead of skills, digital transformation becomes 10 or 20 capabilities we must acquire, instead of 200 skills.