This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement
The CMO Mandates
Seasoned CMOs have all experienced it. A downturn in business and the sales EVP comes to the CMO and asks for one or more items.
As marketing leaders, we sometimes inadvertently lead our teams astray in demand generation efforts.
Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.
Embarking on a digital transformation can be compared to adopting a speed dating strategy.
In this increasingly digital world, expectations for marketing operations have never been higher.