In this post, we will discuss the inputs and outputs to the CoE and what driving for excellence means, in practice.
The CMO Mandates
This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement
Seasoned CMOs have all experienced it. A downturn in business and the sales EVP comes to the CMO and asks for one or more items.
As marketing leaders, we sometimes inadvertently lead our teams astray in demand generation efforts.
Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.
Embarking on a digital transformation can be compared to adopting a speed dating strategy.