In this increasingly digital world, expectations for marketing operations have never been higher.
The CMO Mandates
Kevin Joyce is VP of strategy services for The Pedowitz Group. He's a marketing executive with 34 years of experience in high tech, in positions in engineering, marketing, and sales. In the past 16 years Mr. Joyce has worked with many companies on their revenue marketing and demand generation strategies. With a unique combination of marketing skills and sales experience he helps bridge the gap between sales and marketing.
Mr. Joyce has successfully launched numerous products and services as a Director of Product Marketing at Sequent, as a Director of Sales at IBM, as Vice President of Marketing at Unicru, and as CEO at Rubicon Marketing Group. He has been VP of Marketing Strategy with the Pedowitz Group for more than six years. He holds a BS in Engineering from the University of Limerick, Ireland and a MBA from the University of Portland. Connect with Kevin on LinkedIn or email him at kevin@pedowitzgroup.com. Download TPG’s new white paper: "TPG ONE: A New Approach to the Customer Journey."
As CMO, where do you start? How do you operationalize customer experience into a technology and data stack that empowers your people?
If you demand your website team structure their reports like this every week, the result will be an ever-improving website.
Let’s address the capabilities required to transform a traditional marketing organization into a modern revenue marketing machine.
Growing marketers must inevitably decide what markeitng operations to centralize and what to decentralize.
By seeing capabilities instead of skills, digital transformation becomes 10 or 20 capabilities we must acquire, instead of 200 skills.
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