In this post, we will discuss the inputs and outputs to the CoE and what driving for excellence means, in practice.
The CMO Mandates
Kevin Joyce is VP of strategy services for The Pedowitz Group. He's a marketing executive with 34 years of experience in high tech, in positions in engineering, marketing, and sales. In the past 16 years Mr. Joyce has worked with many companies on their revenue marketing and demand generation strategies. With a unique combination of marketing skills and sales experience he helps bridge the gap between sales and marketing.
Mr. Joyce has successfully launched numerous products and services as a Director of Product Marketing at Sequent, as a Director of Sales at IBM, as Vice President of Marketing at Unicru, and as CEO at Rubicon Marketing Group. He has been VP of Marketing Strategy with the Pedowitz Group for more than six years. He holds a BS in Engineering from the University of Limerick, Ireland and a MBA from the University of Portland. Connect with Kevin on LinkedIn or email him at kevin@pedowitzgroup.com. Download TPG’s new white paper: "TPG ONE: A New Approach to the Customer Journey."
This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement
Seasoned CMOs have all experienced it. A downturn in business and the sales EVP comes to the CMO and asks for one or more items.
As marketing leaders, we sometimes inadvertently lead our teams astray in demand generation efforts.
Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.
Embarking on a digital transformation can be compared to adopting a speed dating strategy.
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