Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.
The CMO Mandates
Embarking on a digital transformation can be compared to adopting a speed dating strategy.
In this increasingly digital world, expectations for marketing operations have never been higher.
As CMO, where do you start? How do you operationalize customer experience into a technology and data stack that empowers your people?
If you demand your website team structure their reports like this every week, the result will be an ever-improving website.
Let’s address the capabilities required to transform a traditional marketing organization into a modern revenue marketing machine.